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Press conference checklist






Conduct a walk-through at the site before the event and the morning of the event.

Site satisfactory

Space adequate

Security available

Accessible for physically disabled

Parking available

Outdoors grounds in good condition

Visuals identified Equipment

Test equipment before and on the day of the event. Allow time for replacement and know who to contact about equipment problems.

Microphone/amplifier

Podium

Platform/stage

Acoustics

Visual aids (equipment, screens, easel, charts, etc.)

Heat/air (where controls are/how to adjust them if necessary)

Video/audio recording equipment, including mult box

Seating arrangements

Registration table


Signage Materials

Sign-in sheets

Name tags

Tent cards, if needed

Posters

Press kits

Pads and pencils

Participant materials (including press kits, releases, etc.)

Phone service, if needed Staffing and Set-up

Speakers

Staff on hand and in place

Photographer

Refreshments

Adapted from www.italladdsup.gov


APPENDIX

SYLLABUS OF THE CAM CERTIFICATE PUBLIC RELATIONS EXAMINATION

Aim

To provide candidates with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned. Also to provide an understanding of all means of communication by which those publics can be reached. Finally, a knowledge of the organisational and professional context in which people working full-time in public relations operate.

Objectives

On completion of this module candidates should have a broad understanding in the context of the EU of the:

nature of public relations, its history and background and its relationship with other departments of an organisation

organisation and operations of public relations

legal and self-regulatory constraints under which public relations operates

various techniques and skills involved and media employed in public
. relations

use of telecommunications and the skills involved in modern office practice

variations in different countries, particularly in the EU.

1. Background

History

Definitions

Ethics

Trade and professional bodies (e.g. IPR, PRCA, IPRA, CERP)

2. Public relations as a management function

Where PR fits into management structures

Departmental and in-house organisation and structures

The in-house and consultancy options

The corporate, counselling, marketing, financial and employee roles

The function of public relations, two-way information and communication

Setting and managing a budget


 




3. Public relations as an external source

Consultancies, specialist and freelance

Client relationships and management tools

Consultancy structures, management and operations

Their roles, responsibilities and position within the organisation

5. Definition of publics internal, local (national), regional (pan-
European)

Consideration of the various internal and external publics with which an organisation's public relations programme may be concerned, such as (but not exclusively)

Customers and potential customers

Employees

Media

Investors and financial community

Local community, educational establishments and bodies

Suppliers

Opinion formers

Government

6. Public relations techniques and their use

Description, characteristics, advantages/disadvantages of different techniques

Editorial media (printed and broadcast)

Requirements for all types of editorial media

Public relations material what is required, how it is used

Writing and distribution of material for the media news, features and promotions

Editorial responsibilities and constraints, embargoes, political balance, freedom of the media

Free media

Events, promotions and functions (such as conferences, facility visits, exhibitions)

Educational activities

7. Media production

Print, broadcast, electronic

Research and preparation of scripts and presentation material

Proof-reading and sub-editing

Printed work (advertisements, direct mail, literature)

Annual reports, employee reports, house journals

Graphics (photography, slides, charts, displays)

Video/film/audio-visual

8. Public relations planning and programming including crisis/contingency

Situation analysis

Research and appraisal

Objectives and strategy


 

Programme planning

Programme implementation

Budgets

Assessment of results

9. Legal and self-regulatory controls

Codes of Conduct and their rationale (e.g. IPR, PRCA)

Laws affecting public relations practice including (but not exclusively) Defamation and slander

Copyright

Financial Services Acts

Companies Acts

Codes and codification (e.g. the role of the OFT)

Employment Acts


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