Different Types of Media Coverage

Media coverage is a crucial factor which can not only influence public opinion but also determine the audience size

Media coverage can be defined as the way in which a particular piece of information is presented by media either as news, entertainment or as infotainment. Media coverage can affect the extent of information dissemination as well as influence the audience opinion while giving out the information. A bad media coverage can ruin the corporate image, it can mar the positive publicity of a political party or even defame a celebrity. On the other hand a positive media coverage can help to create a better image and positive public opinion. Different types of media coverage can be defined based on two important elements – the type of mass media used, and the style of coverage. Here is more information about the different types of media coverage:

Different Types of Media Coverage – Based on Types of Mass Media

Television coverage refers to the presentation of news or information or views on the television. The television news channels are the primary source of media coverage.
Radio coverage involves broadcasting news, information or entertainment via the Radio. Nowadays the popularity of this medium has gone down.
Newspaper coverage refers to providing news, information or infotainment using the newspapers. This is a cost-effective medium however is soon losing popularity to the internet.
Internet coverage means the using the internet to provide information, news, views or entertainment. This is one of the most popular and widely used media today.

Advantages and Disadvantages of Electronic Communication

The popularity of electronic communication is mainly due to the fact that it is fast, accurate and can be used with ease and comfort. But, there also exists a negative side to its popularity. Let's take a look at the advantages and disadvantages of electronic communication. Read on...

Electronic communication was discovered in 1998. Electronic communication is used for the transfer of data, images, signals, signs, etc. through wire, electromagnetic, radio, photoelectronic or photo-optical system. With its growing popularity people have started communicating via email. Electronic communication is not only a new tool but also a new way of communication. This has led to a change in the culture. Below mentioned are advantages and disadvantages of electronic communication.