Ex.2. Rewrite these sentences, changing the direct speech to reported speech.

1. “We have only finished because we’ve worked late the whole week.”

He said _________________.

2. “I am leaving tomorrow.”

Mary explained _______________.

3. “I’ve forgotten to phone him.”

Carol said _______________.

4. “I work for a small advertising agency.”

Lucy told me ________________.

5. “I went there with my customer last week.”

The advertiser said ______________.

6. “We are working towards increasing the quality of services.”

Manager said ________________.

7. “I must finish this work before I leave.”

He said __________________.

8. “Kyiv is the capital of Ukraine.”

He explained __________________.

9. “I want to buy this elegant dress, but I haven’t brought any money.”

Ann told us __________________.

10. “If you answer the questions correctly, you may win $100.”

The advertisement said ________________.

Ex.3. Rewrite these sentences, changing the reported speech to direct speech.

1. The advertiser said that they had already started the advertising campaign.

2. He said he would phone back.

3. She explained that her company had opened an office in London.

4. He said that the advertising campaign had failed to increase sales.

5. He said that they would sign the contract the next morning.

6. The client explained that they had already discussed the brief with the agency.

7. He told us that the agency was ready to start that work.

8. Tom said that he had tried to ring up his mother several times on the previous day but had not succeeded in getting through.

9. My employer told me that, in his opinion, I would do better in some other kind of job.

10. The secretary said Mr. Black was having an appointment then.

Ex.4. Complete each sentence, using say, tell or speak in an appropriate form.

1. He … a few words about this account.

2. She can … a few European languages.

3. Don’t … me that this advert is important.

4. Can you … me the way to the nearest advertising agency?

5. She … she is interested in our goods.

6. I can …that these goods are in great demand.

7. We … with the advertiser about this problem.

8. Neither of my parents … English.

9. The magazine also … about advertising in Italy.

10. She … me that she would be late.

11. I … to my secretary and she … she would phone you.

12. Why don’t you … what you mean?

Speech and Discussion

Ex.1. Talk to your groupmate about advertising. Think about:

s the role and the purpose of advertising;

s the advantages and disadvantages of using various advertising media;

s the best way/place to advertise products and services.

Ex.2. Discuss with your groupmates:

s What are the best and the worst adverts in Ukraine at the moment?

s What do you think advertising agencies should or shouldn’t do?

s Do you think that the world would be better off without advertising?

Ex.3. Can you think of any new and innovative ways to advertise?