I. Answer the following questions.

1. What was the consequence of the growth of the airline industry?

2. What is a dominant force in the accommodations industry?

3. What hotel chain can be considered as a living outstanding example of hotel

chain?

4. What advantages dо hotel chains have over individually owned and operated

establishments?

5. What is meant by greater efficiency in making and controlling reservations

offered by the chains?

6. How does а chain expand by means of а referral system?

7. In what case can the establishment use the group name, logo, ad symbol?

8. How can the chains expand by establishing management contracts?

9. What does the method of the chains growth through joint ventures imply?

10.How dо the chains expand by means of franchising?

11.In what spheres of hotel and hotel-related jobs has the expansion of the

chains resulted?

12.What are the responsibilities of advertising and public relations staff?

13.What advantage dо the chains have in increased sales potential for conven-

tions?

14.What advantage dо the chains have in the planning and design of hotel

structures?

15.How is the design of the hotel related to its profitability?

II. Choose the variant that best completes the statement or answers the

Question.

One of the most important advantages of the hotel chains is having the

resources to …

a) spend more money on

advertising

b) get more money for salaries

c) waste money

d) pay less amounts of money for

taxes

2. The chains can spread the cost for advertising among …

a) all of their employees

b) all of their customers

c) аll of their member units

d) all of their sponsors

The telephones are tied in to computer or telephone systems, which make it

possible …

a) to easily chatwith colleagues c) to economize on mobile

phones calls

b) to better control telephone d) to confirm space while the

terrorist’s calls caller is still on the phone

4. The top staff people are usually experienced hotelmen who can …

a) effectively control the

operations of the individual

units

b) always do whatever they want

c) come to their work any time

they like

d) spend hotel money on their

personal needs

5. The practice of every-year-chang­ing locations for holding the conventions is

very attractive to …

a) people applying for hotel jobs

b) many sponsoring groups

c) hotel staff

d) citizens of the chosen city

WORD STUDY

III. Phonetic Drill. Translate, transcribe and pronounce correctly:

boom, emergence, subsidiary, competitive, headquarters, specify, referral, joint

venture, franchising.