Careers in Business

Business is an increasingly important activity throughout the world today. Consequently, the opportunities for a business career have grown in variety and number. There are now five broad fields of business that offer exciting careers:

.Management (general manager, personnel manager, production

manager);

. Marketing (researcher, advertiser, buyer, seller, distributor);

• Accounting (bookkeeper, public accountant, private accountant, auditor);

• Finance (banker, financial analyst, stockbroker);

. Computers and data processing (computer operator, computer programmer, systems analyst).

Within each of these fields there are specific jobs in which one can specialize. For example, a person working in computers and data processing may specialize in computer programming, computer operating, and systems analysis. The definitions of the five business fields may be as follows:

Management — the activities guiding a company to reach its objectives.

Marketing — the movement of goods and services from manufacturer to customer to satisfy the customer and achieve the company's goals.

Accounting — the measurement and communication of financial information.

Finance — the acquisition and utilization of capital to start up, operate, and expand a business.

Data Processing — the handling of large amounts of information concerning business operations.

Business today is full of risk and opportunity. Many people need to plan, prepare, and practice to create a successful business. The task is to minimize risks and make the most of opportunities. But many people entering the business world lack adequate training in such areas as

leadership, communicating requirements and ideas, and working successfully as a member of a team. Employees must be skilled in allocating time, money and other resources needed to carry out a job. They are to be able to evaluate and use new information. They must understand how one task may effect the others. Finally, they have to be able to learn new skills and adapt to changing technology.

Ключи к упражнениям

VI. production — manufacturing; stock — share; major — primary; producer — manufacturer; good — product; business — company; productive — efficient; commonly — in general.

X. consume — consumption — consumer — consuming/consumed; distribute — distribution — distributor — distributive; sell — sale — seller — selling/sold; profit — profit(s) — profit-maker — profitable; perform — performance — performer — performing/performed; allocate — allocation — allocated; own — ownership — owner — owning/owned; — entrepreneurship — entrepreneur — entrepreneurial.

XI. l.(B); 2.(C); 3.(A).

XIII. l.C; 2.D; 3. D; 4.A; 5. B; 6. C; 7. B; 8. C; 9. D; 10. C; 11. D;

12. B; 13. C; 14. C; 15. D; 16. A; 17. B; 18. C; 19. C; 20. B.

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