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Намерены ли Вы продолжать покупать данную марку?
| Старый мельник
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 21, 7
| 25, 3
| 25, 3
| | Нет
|
| 64, 0
| 74, 7
| 100, 0
| | Total
|
| 85, 7
| 100, 0
|
| | Missing
| System
|
| 14, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Клинское
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 36, 0
| 42, 0
| 42, 0
| | Нет
|
| 49, 7
| 58, 0
| 100, 0
| | Total
|
| 85, 7
| 100, 0
|
| | Missing
| System
|
| 14, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Балтика
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 62, 0
| 72, 4
| 72, 4
| | Нет
|
| 23, 7
| 27, 6
| 100, 0
| | Total
|
| 85, 7
| 100, 0
|
| | Missing
| System
|
| 14, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Пит
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 16, 0
| 18, 8
| 18, 8
| | Нет
|
| 69, 3
| 81, 3
| 100, 0
| | Total
|
| 85, 3
| 100, 0
|
| | Missing
| System
|
| 14, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 22, 3
| 22, 9
| 22, 9
| | Нет
|
| 75, 0
| 77, 1
| 100, 0
| | Total
|
| 97, 3
| 100, 0
|
| | Missing
| System
|
| 2, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Окское
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 36, 3
| 42, 2
| 42, 2
| | Нет
|
| 49, 7
| 57, 8
| 100, 0
| | Total
|
| 86, 0
| 100, 0
|
| | Missing
| System
|
| 14, 0
|
|
| | Total
|
| 100, 0
|
|
|
| Арсенальное
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 9, 7
| 11, 3
| 11, 3
| | Нет
|
| 75, 7
| 88, 7
| 100, 0
| | Total
|
| 85, 3
| 100, 0
|
| | Missing
| System
|
| 14, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Ярпиво
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 44, 3
| 51, 6
| 51, 6
| | Нет
|
| 41, 7
| 48, 4
| 100, 0
| | Total
|
| 86, 0
| 100, 0
|
| | Missing
| System
|
| 14, 0
|
|
| | Total
|
| 100, 0
|
|
|
| Бочкарёв
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 29, 3
| 34, 5
| 34, 5
| | Нет
|
| 55, 7
| 65, 5
| 100, 0
| | Total
|
| 85, 0
| 100, 0
|
| | Missing
| System
|
| 15, 0
|
|
| | Total
|
| 100, 0
|
|
|
| Сибирская корона
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 20, 7
| 24, 2
| 24, 2
| | Нет
|
| 64, 7
| 75, 8
| 100, 0
| | Total
|
| 85, 3
| 100, 0
|
| | Missing
| System
|
| 14, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Драйв
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 11, 0
| 11, 3
| 11, 3
| | Нет
|
| 86, 0
| 88, 7
| 100, 0
| | Total
|
| 97, 0
| 100, 0
|
| | Missing
| System
|
| 3, 0
|
|
| | Total
|
| 100, 0
|
|
|
| Толстяк
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 17, 7
| 20, 5
| 20, 5
| | Нет
|
| 68, 7
| 79, 5
| 100, 0
| | Total
|
| 86, 3
| 100, 0
|
| | Missing
| System
|
| 13, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Премьер
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 18, 3
| 21, 5
| 21, 5
| | Нет
|
| 67, 0
| 78, 5
| 100, 0
| | Total
|
| 85, 3
| 100, 0
|
| | Missing
| System
|
| 14, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Доктор Дизель
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 10, 0
| 11, 7
| 11, 7
| | Нет
|
| 75, 3
| 88, 3
| 100, 0
| | Total
|
| 85, 3
| 100, 0
|
| | Missing
| System
|
| 14, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Красный Восток
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 12, 3
| 14, 4
| 14, 4
| | Нет
|
| 73, 3
| 85, 6
| 100, 0
| | Total
|
| 85, 7
| 100, 0
|
| | Missing
| System
|
| 14, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Очаково
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 11, 7
| 13, 7
| 13, 7
| | Нет
|
| 73, 7
| 86, 3
| 100, 0
| | Total
|
| 85, 3
| 100, 0
|
| | Missing
| System
|
| 14, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Солодов
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 18, 7
| 21, 5
| 21, 5
| | Нет
|
| 68, 3
| 78, 5
| 100, 0
| | Total
|
| 87, 0
| 100, 0
|
| | Missing
| System
|
| 13, 0
|
|
| | Total
|
| 100, 0
|
|
|
| Золотая бочка
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 22, 0
| 25, 7
| 25, 7
| | Нет
|
| 63, 7
| 74, 3
| 100, 0
| | Total
|
| 85, 7
| 100, 0
|
| | Missing
| System
|
| 14, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Невское
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 17, 3
| 20, 2
| 20, 2
| | Нет
|
| 68, 3
| 79, 8
| 100, 0
| | Total
|
| 85, 7
| 100, 0
|
| | Missing
| System
|
| 14, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Туборг
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 15, 7
| 18, 3
| 18, 3
| | Нет
|
| 70, 0
| 81, 7
| 100, 0
| | Total
|
| 85, 7
| 100, 0
|
| | Missing
| System
|
| 14, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Холстен
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Да
|
| 26, 0
| 30, 1
| 30, 1
| | Нет
|
| 60, 3
| 69, 9
| 100, 0
| | Total
|
| 86, 3
| 100, 0
|
| | Missing
| System
|
| 13, 7
|
|
| | Total
|
| 100, 0
|
|
|
Вопрос 18. При помощи 5-и бальной шкалы (от 0 до 5), где 0 означает «не соответствует вообще», а 5 – «полностью соответствует», оцените, насколько верны следующие характеристики для каждой из перечисленных марок пива.
| Макарий - Престижная
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 17, 0
| 19, 2
| 19, 2
| |
|
| 21, 3
| 24, 1
| 43, 2
| |
|
| 16, 3
| 18, 4
| 61, 7
| |
|
| 20, 0
| 22, 6
| 84, 2
| |
|
| 9, 3
| 10, 5
| 94, 7
| |
|
| 4, 7
| 5, 3
| 100, 0
| | Total
|
| 88, 7
| 100, 0
|
| | Missing
| System
|
| 11, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий - Известная
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 5, 3
| 6, 0
| 6, 0
| |
|
| 16, 0
| 18, 0
| 24, 1
| |
|
| 16, 3
| 18, 4
| 42, 5
| |
|
| 20, 3
| 22, 9
| 65, 4
| |
|
| 16, 3
| 18, 4
| 83, 8
| |
|
| 14, 3
| 16, 2
| 100, 0
| | Total
|
| 88, 7
| 100, 0
|
| | Missing
| System
|
| 11, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий - Стоит дороже
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 28, 3
| 32, 1
| 32, 1
| |
|
| 21, 0
| 23, 8
| 55, 8
| |
|
| 15, 7
| 17, 7
| 73, 6
| |
|
| 13, 3
| 15, 1
| 88, 7
| |
|
| 8, 3
| 9, 4
| 98, 1
| |
|
| 1, 7
| 1, 9
| 100, 0
| | Total
|
| 88, 3
| 100, 0
|
| | Missing
| System
|
| 11, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий - Стоит дешевле
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 10, 0
| 11, 4
| 11, 4
| |
|
| 3, 3
| 3, 8
| 15, 2
| |
|
| 10, 0
| 11, 4
| 26, 6
| |
|
| 18, 3
| 20, 9
| 47, 5
| |
|
| 19, 7
| 22, 4
| 70, 0
| |
|
| 26, 3
| 30, 0
| 100, 0
| | Total
|
| 87, 7
| 100, 0
|
| | Missing
| System
|
| 12, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий - Качественное
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 5, 3
| 6, 1
| 6, 1
| |
|
| 8, 7
| 9, 9
| 16, 0
| |
|
| 16, 7
| 19, 0
| 35, 0
| |
|
| 28, 7
| 32, 7
| 67, 7
| |
|
| 14, 0
| 16, 0
| 83, 7
| |
|
| 14, 3
| 16, 3
| 100, 0
| | Total
|
| 87, 7
| 100, 0
|
| | Missing
| System
|
| 12, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий - Самое покупаемое
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 13, 3
| 15, 2
| 15, 2
| |
|
| 15, 3
| 17, 5
| 32, 7
| |
|
| 21, 0
| 24, 0
| 56, 7
| |
|
| 24, 0
| 27, 4
| 84, 0
| |
|
| 9, 7
| 11, 0
| 95, 1
| |
|
| 4, 3
| 4, 9
| 100, 0
| | Total
|
| 87, 7
| 100, 0
|
| | Missing
| System
|
| 12, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий - Оригинальная реклама
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 29, 7
| 34, 0
| 34, 0
| |
|
| 19, 0
| 21, 8
| 55, 7
| |
|
| 13, 3
| 15, 3
| 71, 0
| |
|
| 14, 3
| 16, 4
| 87, 4
| |
|
| 7, 7
| 8, 8
| 96, 2
| |
|
| 3, 3
| 3, 8
| 100, 0
| | Total
|
| 87, 3
| 100, 0
|
| | Missing
| System
|
| 12, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Макарий - Убедительная реклама
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
|
|
| 29, 7
| 33, 8
| 33, 8
| |
|
| 19, 0
| 21, 7
| 55, 5
| |
|
| 13, 0
| 14, 8
| 70, 3
| |
|
| 18, 3
| 20, 9
| 91, 3
| |
|
| 5, 7
| 6, 5
| 97, 7
| |
|
| 2, 0
| 2, 3
| 100, 0
| | Total
|
| 87, 7
| 100, 0
|
| | Missing
| System
|
| 12, 3
|
|
| | Total
|
| 100, 0
|
|
|
| Ваш пол.
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| Мужской
|
| 52, 0
| 53, 1
| 53, 1
| | Женский
|
| 46, 0
| 46, 9
| 100, 0
| | Total
|
| 98, 0
| 100, 0
|
| | Missing
| System
|
| 2, 0
|
|
| | Total
|
| 100, 0
|
|
|
| Ваш возраст.
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| младше 20 лет
|
| 14, 3
| 14, 6
| 14, 6
| | от 25 до 29
|
| 20, 7
| 21, 0
| 35, 6
| | от 40 до 49
|
| 19, 7
| 20, 0
| 55, 6
| | старше 60 лет
|
| 2, 7
| 2, 7
| 58, 3
| | от 20 до 24
|
| 20, 3
| 20, 7
| 79, 0
| | от 30 до 39
|
| 15, 3
| 15, 6
| 94, 6
| | от 50 до 59
|
| 5, 3
| 5, 4
| 100, 0
| | Total
|
| 98, 3
| 100, 0
|
| | Missing
| System
|
| 1, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Основной род занятий в настоящее время.
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| студент неработающий
|
| 16, 0
| 16, 3
| 16, 3
| | рабочий
|
| 17, 3
| 17, 6
| 33, 9
| | специалист с высшим образованием
|
| 20, 7
| 21, 0
| 54, 9
| | руководитель
|
| 6, 0
| 6, 1
| 61, 0
| | пенсионер (работающий и неработающий)
|
| 3, 7
| 3, 7
| 64, 7
| | студент работающий
|
| 9, 3
| 9, 5
| 74, 2
| | служащий
|
| 9, 7
| 9, 8
| 84, 1
| | предприниматель
|
| 10, 3
| 10, 5
| 94, 6
| | домохозяйка
|
| 4, 0
| 4, 1
| 98, 6
| | безработный
|
| 1, 3
| 1, 4
| 100, 0
| | Total
|
| 98, 3
| 100, 0
|
| | Missing
| System
|
| 1, 7
|
|
| | Total
|
| 100, 0
|
|
|
| Каков среднемесячный доход в Вашей семье на 1 человека в рублях?
| | | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| | Valid
| менее 700 руб
|
| 2, 7
| 2, 8
| 2, 8
| | 1200 - 2000 руб.;
|
| 16, 7
| 17, 5
| 20, 4
| | 4000 - 7000 руб
|
| 23, 0
| 24, 2
| 44, 6
| | 700 - 1200 руб
|
| 4, 7
| 4, 9
| 49, 5
| | 2000-4000 руб.
|
| 36, 7
| 38, 6
| 88, 1
| | более 7000 руб
|
| 11, 3
| 11, 9
| 100, 0
| | Total
|
| 95, 0
| 100, 0
|
| | Missing
| System
|
| 5, 0
|
|
| | Total
|
| 100, 0
|
|
|
ВОПРОС №18 (ПРОДОЛЖЕНИЕ)
|