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Correct the sentences where necessary.






 

 

1) If you can't attend a meeting, you send your minutes.

2) If you have a difference of opinion with someone about something, you disagree about it.

3) If you offer to find out about something and talk about it at the next meeting, you offer to report backwards.

4) If you talk about something, you discuss about it.

5) If you vote on something and everyone votes the same way, the vote is ambiguous.

6) If you are the chair and you go over the action points again, you research them.

 

 


 

Practice

 

Jonson, a large deparment store in Manchester is losing money. Its main product areas are food, clothing and household furniture. Seventy percent of its revenue comes from clothing, twenty-two percent from food and eight percent from furniture. Three directors of the company meet to discuss the company’s problems and how to solve them.

 

Work in groups of three. read your role cards then role play the meeting.

 

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Role A

 

In your opinion, Jonson has a problem with its brand image.

· People consider their clothes to be boring, old-fashioned, over-priced and unexciting. They used to think they were well-made, value for money, durable and reasonably priced.

· Nowadays, the store sells clothes aimed at different age groups – young, middle-aged and old.

· People do not enjoy visiting the store because it needs redecorating in brighter colours.

· Staff uniforms do not help the company’s brand image.

 

You think Jonson should focus on one segment of the clothing market. You are not sure which segment would be best, so you want to spend a lot of money on market research.

 

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Role B

 

In your opinion, the brand image of Jonson is excellent. People think that Jonson’s products are high quality and durable. But they are aiming at too many segmets of the market.

· They should focus on the 30-50-year-old segment of the clothing market.

· They should not compete in the 15-30-year-old segment and should reduce floor space for these products.

· They should use the additional space to sell more food.

· They need to spend more money on advertising and promoting their clothes.

 

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Role C

 

In your opinion, Jonson’s problem is that it is selling the wrong clothes at the wrong price.

· It doesn’t have enough top-selling products at low prices.

· The products are not stylish or colourful.

· the store is dull. It needs to be redecorated in bright colours.

· It needs to improve the display of the clothes.

 

You think Jonson should focus on the young segment of the market (the 15-30 age group). I should recruit a fashion expert with an international reputation – someone who knows what ot buy and when to buy.


[*] The material is taken from English for Meetings by Kenneth Thomson (Units 59-62, pp. 134-141) and Business Vocabulary in Use (Elementary to Pre-intermediate, 2nd edition) by Bill Mascull.


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