Vocabulary. 1. is a programme of advertising activities over a period with particular aims.

1. … is a programme of advertising activities over a period with particular aims.

a) Sales forecast b) Product launch c) Advertising budget d) Advertising campaign e) Market research

2. … is length of time people continue to buy a product.

a) Consumer profile b) Product range c) Product lifecycle d) Sales figures e) Sales target

3. … is a business which advises companies on advertising and makes ads.

a) Consumer profile b) Product range c) Sales target d) Advertising agency e) Market segment

4. Money that a country owes to lenders abroad is ….

a) public expenditure b) recession c) subsidies d) foreign debt e) trade surplus

5. The finance department wrote a …for the board of directors every month.

a) budget b) information c) report d) meeting e) deadline

6. The most important thing is to … costs to keep within a budget and not to overspend money.

a) estimate b) consider c) do d) arrange e) prepare

7. Sales were 60% below …, because very few people knew that there was new bottled water.

a) estimation b) collection c) forecast d) consideration e) budget

8. After doing some … we found out that this tooth paste helps to get over 7 different problems of teeth.

a) report b) research c) plan d) budget e) forecast

9. The finance department couldn’t … a budget as it was impossible. They have little money and much to do.

a) meet b) write c) prepare d) implement e) keep within

10. Tax incentives are ….

a) total value of goods and services produced in a country b) low taxes to encourage business activity c) official

rules/ paperwork d) people working e) percentage of people without jobs

11. The impact of severe inflation can be ….

a) high-quality b) long-lasting c) hard-wearing d) uncomfortable e) expensive

12. A group of buildings that are built close together is a ….

a) sanitation b) infrastructure c) facilities d) complex e) slum

13. … is the amount of work a person is expected to do.

a) Workload b) Deadline c) Flextime d) Workaholic e) Lifestyle

14. Nokia phones … a gap in the world market.

a) entered b) filled c) got d) dispatched e) decided

15. Manufactures try to … waste not to pollute water and air.

a) enhance b) increase c) protect d) reduce e) choose

16. Products are developed in response to customers’ research. They … a real need.

a) save b) win c) make d) see e) meet

17. Management have agreed to … the range of the products.

a) extend b) exploit c) win d) make e) enter

18. All the subsidiaries report to ….

a) market share b) workforce c) head office d) consumer e) agency

19. A reduction in the usual price of something.

a) return b) sale c) delivery d) discount e) refund

20. The time when you can change your mind about buying something after you have signed sales agreement.

a) money back guarantee b) method of payment c) cooling off period d) interest free credit e) after sales help