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Presentation
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Most presentations are divided into 3 main parts (+ questions): introduction, body and conclusion.
As a general rule in communication, repetition is valuable. In presentations, there is a golden rule about repetition:
1. say what you are going to say;
2. say it;
3. say what you have just said.
In other words, use the three parts of your presentation to reinforce your message. In the introduction, you tell your audience what your message is going to be. In the body, you tell your audience your real message. In the conclusion, you summarize what your message was.
We will now consider each of these parts in more detail.
Introduction
The introduction is a very important – perhaps the most important – part of your presentation. This is the first impression that your audience has of you. You should concentrate on getting your introduction right. You should use the introduction to:
1) welcome your audience;
2) introduce your subject;
3) outline the structure of your presentation;
4) give instructions about questions.
The following table shows examples of language for each of these functions. You may need to modify the language as appropriate.
Table 1
| Function | Possible language |
| Welcoming your audience | · Good morning, ladies and gentlemen · Good morning, gentlemen · Good afternoon, ladies and gentlemen · Good afternoon, everybody |
| Introducing your subject | · I am going to talk today about... · The purpose of my presentation is to introduce our new range of... |
Continuation of Table 1
| Outlining your structure | · To start with I’ll describe the progress made this year. Then I’ll mention some of the problems we’ve encountered and how we overcame them. After that I’ll consider the possibilities for further growth next year. Finally, I’ll summarize my presentation (before concluding with some recommendations). |
| Giving instructions about questions | · Do feel free to interrupt me if you have any questions. · I’ll try to answer all of your questions after the presentation. · I plan to keep some time for questions after the presentation. |
Body
The body is the «real» presentation. If the introduction was well prepared and delivered, you will now be «in control». You will be relaxed and confident.
The body should be well structured, divided up logically, with plenty of carefully spaced visuals.
Remember these key points while delivering the body of your presentation:
· do not hurry;
· be enthusiastic;
· give time on visuals;
· maintain eye contact;
· modulate your voice;
· look friendly;
· keep to your structure;
· use your notes;
· remain polite when dealing with difficult questions.