Questions to the text. 1. What is the easiest way to learn to write a news release?

1. What is the easiest way to learn to write a news release?

2. Is there a specil technique to learn to write news releases?

3. What should be mentioned in the opening words?

4. What do busy editors say?

5. How many points are there in the Frank Jefkin's formula?

6. What is a subject of a story?

7. What is the importance of Frank Jefkins formula?

8. Should there be seven paragraphs in a good press release?

9. What should be in the last paragraph?

Exercise A. True of false?

1. There is a special technique to write press releases.

2. There are seven points formula apparent from reading newspa­pers.

3. All press releases should be about new routes to Japan.

4. The subject of the press-release should be mentioned in the open­ing words.

5. The opening paragraph is a subject of the whole story.

6. Busy editors have one moment to write a press release.

7. The first paragraph can be very important for the story to ap­pear in the newspaper.

8. Location can be the address of the organization..

9. Frank Jefkins' formula is a checklist for writers of press re­leases.

Exercise B. Finish the sentences:

1. The subject is mentioned in the...

2. In a release the subject is rarely...

3. The opening paragraph is a...

4. The first paragraph can make...

5. The formula provides...

6. An editor should not have to...

7. The final paragraph should tell the...

Exercise C. Translate into English:

1. Самый легкий путь научиться писать пресс-релизы— это изучать опубликованные в газетах материалы.

2. Существует специальная технология написания пресс-рели­зов.

3. Тема пресс-релиза должна быть упомянута в первом абзаце.

4. Первый абзац является кратким изложением всего материа­ла.

5. Если будет опубликован только первый абзац, вся история будет рассказана.

6. Загруженные (занятые) редакторы говорят, что у них есть только один момент, за который они должны решить, при­нять или отвергнуть пресс-релиз.

7. Формула Джефкинса состоит из семи пунктов.

8. Формула Джефкинса предоставляет список контрольных во­просов информации, которая необходима, прежде чем писать релиз.

9. Первый абзац должен сообщить тему, название организации, местонахождение и главные моменты релиза.

Exercise D. Discussion

1. Ask your friends journalists for some press-releases they have received. Check if they were written according to the Jefkins' formula.

2. What is good and what is bad about the Jefkin's seven points formula?

3. Can news release be creative and start with a historical example or a poem? Think of an example. Where can it be accepted?