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Active Vocabulary. I. Match the words with their definitions: symbol A graphic mark commonly used by commercial enterprises
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I. Match the words with their definitions:
| symbol | A graphic mark commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. They are either purely graphic (symbols/icons) or are composed of the name of the organization. |
| sign | Something such as an object, picture, written word, sound, or particular mark that represents something else by association, resemblance, or convention |
| badge | A symbol or token of personal power, status or office, or of an official body of government or jurisdiction. They are especially used as an emblem of a specific or general authority. |
| insignia | A pattern that is used to represent an idea, or an individual, it crystallizes in concrete, visual terms some abstraction, a representation of an object. |
| logo | A piece of paper, polymer, cloth, metal, or other material affixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. It may also be printed directly on the container or article. |
| label | A device or accoutrement which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath, a sign of legitimate employment or student status, or as a simple means of identification. |
| emblem | An entity which signifies another entity. |
II. Find an example of each on the web (or project the ones below), and explain when/how/when/why they are used.
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III. What are logos and what is their function?