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II. Solve the puzzle
Fill in the puzzle with the verb forms of the nouns below
Lesson 3. Advertising Tips Warm up Discuss what you think was wrong with the following advertising campaigns. a. A hair products company advertised new styling tongs with the name ‘Mist’. They sold well all over the world but were not a success in Germany. Why not? b. An electronics company produced a new vacuum cleaner and advertised it with the slogan, ‘Nothing sucks like (name of product)’. The vacuum sold well in English-speaking countries but not in America. Why not? c. A company selling nappies worldwide used the image of a stork delivering disposable nappies to expectant parents. The advert was a success in Europe and America but a failure in Japan. Why? Reading I. Read and translate the text. Discuss it with your partner.
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