European resistance fighters and the importance of an appealing image and ideology - efficient marketing techniques

A Justiciar Knight is not only a valorous resistance fighter, a one man army; he is a one man marketing agency as well.

We are selling the promise of a better future for our people and our children. Resistance fighters are in many ways sales representatives. They are marketers and ambassadors to not only their specific organisations and movements but to the future we wish to create. As such, it is important that all resistance fighters learn the basics of sales and marketing. Failing to understand basic primary concepts of sales and marketing will significantly limit the impact and efficiency of the message we wish to send.

When we blow up a building full of category A and B traitors it is not only for the purpose of killing. An important part of the operation is to force awareness of our movement and our ideology. The ideology we represent is the product we want to sell to the European peoples.

It is essential for all cultural conservative resistance fighters to understand that we are in the middle of a war of perceptions. Our objective is to portray our enemies in the worst possible light - as cultural Marxist traitors who wishes to sell their own peoples into Muslim slavery. They, on the other hand, have the exact opposite objective. They are doing everything to tell the people that they have no political opposition whatsoever and that the occasional attack is only committed by backwater, brain damaged and inbred freaks. They are effectively “selling” the perception that we are nothing more than a bunch of pedophile and criminal scum of society, who has somehow escaped from the local insane asylum. They ALWAYS illustrate their definition of heroic icons of society using all factors to improve their looks and appeal. And they ALWAYS illustrate the nationalist resistance fighters in the worst possible light, without makeup, in bad lighting, without editing, and often in unfortunate postures. And these often appalling photos correlate with the above description. This is not coincidental but a deliberate aspect of their psychological warfare against us. They deliberately portray us as the anti-thesis of the ideal person so that we achieve a minimum of impact when it comes to appealing to the average European. We must counter this psychological warfare campaign by making it harder for them to use this weapon against us.

We must learn the basics of sales and marketing and apply this knowledge to our own benefit. We must learn to incorporate marketing/sales aspects in our operations. How can we do this?