Applied Art

The term " applied art" refers to the application (and resulting product) of artistic design to utilitarian objects in everyday use. For the sake of simplicity, works of applied art comprise two different types: standard machine-made products which have had a particular design applied to them, to make them more attractive and easy-to-use; and individual, aesthetically pleasing but mostly functional, craft products made by artisans or skilled workers. Artistic disciplines that are classified as applied arts, include industrial design, fashion design, interior design, and graphic art and design (including computer graphics), as well as most types of decorative art (e.g. furniture, carpets, tapestry, embroidery, batik, pottery, basketry, metalwork, jewelry, mosaic art, and glassware). Animation and calligraphy are included in Applied Art. Architecture is also more properly seen as an applied art.

Craft

The term " craft" denotes a skill, usually employed in branches of the decorative arts (e.g. ceramics), or in an associated artistic practice (e.g. lace making). A key feature of crafts is that they involve a high degree of " hands-on" craftsmanship (hence the colloquial term " handicrafts) rather than just skill with a machine. Some crafts that are practiced by artists working alone are sometimes referred to by the vague term " studio craft". Metalwork, woodturning, glass blowing, and glass art are examples of " studio crafts", as is pottery - notably the studio pottery movement exemplified by Bernard Leach in Britain. There are hundreds if not thousands of different varieties of handicrafts:

- Textiles;

- Woodcraft;

- Paper craft;

- Pottery;

- Glass Crafts.

www.design council.org.uk

Exercise 19. Underline the most suitable words:

1. I like this book about art, and I have read six capitals / chapters / prefaces already.

2. It is not a proper drawing, only a rough / plan / sketch.

3. The play is very long but there are three breaks / intervals / stages.

4. We heard a piece by Mozart performed by a Ceriman band / group / orchestra.

5. Her second book was very popular and became a best buy / seller / volume.

6. I like the painting but I cannot stand its ugly border / frame / square.

7. Robert’s new book will be broadcast / published / typed in August.

8. I liked the acting, and the costumes / dressing / outfits were good too.

9. The best act / place / scene in the film is when Jack meetsKate.

10. At the cinema I don’t like sitting too near the film / screen/ stage.

Exercise20. Give the English equivalents for the following word combinations and use them in sentences of your own.

– здатність робити щось ______________________

– образотворче мистецтво ______________________

– творча робота ______________________

– візуалізація ______________________

– намагання людини ______________________

– потяг до краси ______________________

– галузь мистецтва ______________________

– малювання та живопис ______________________

– захоплюватися чимось ______________________

– засоби у зумовленій сфері ______________________

– цілком природно ______________________

– не науковий предмет ______________________

Exercise 21. Explain the meaning of the following English words or phrases and say how the corresponding notions in Ukrainian differ from the English ones.

The category of art; visual arts; the ability to achieve; creative activity; the techniques; to enjoy; to produce; by nature; artistic expression; performance; pottery.

Exercise22. Fill in the table.

Exercise23. Choose the most suitable word or phrase to complete each sentence: