A) true for Natura

b) true for L’Oré al

C) true for both companies

D) not true for either company

51 They sell cosmetics. ______

52 They sell only natural products. ______

53 They are market leaders in the global cosmetics industry. ______

54 They sell only in Latin America at present. ______

55 They are growing rapidly just now. ______

56 They are looking for ways to increase international sales. ______

13 Отметьте, какие утверждения правдивые (T), а какие ложные (F).

57 Mr Carlucci says that sales in France are falling. ______

58 Natura wants to employ people to sell its products abroad. ______

59 The extract about L’Oré al describes two future product ideas. ______

60 L’Oré al’s CEO believes that the only way to find new product ideas is to ask customers what they want. ______

14 Прочтите и письменно переведите электронное письмо. Напишите ответ (50-60 слов). Укажите, что Вы заняты на этой неделе, но хотите встретиться еще раз. Предложите пообедать вместе. Напишите, что у Вас есть свободное время с 12.30 до 1.30 p.m.

15 Прочтите объявление о вакансии и напишите электронное письмо Дэмиану (40 слов). Напишите, что Вы заинтересовались, хотите узнать о вакансии подробнее и получить бланк заявления. Писать о себе необязательно.

ВАРИАНТ 2

1 Прочитайте диалог и переведите на русский язык. Менеджер по маркетингу Кит проводит совещание с менеджером по проведению исследований рынка Донной, менеджером по продажам Фатимой и менеджером по новым продуктам Джейми в компании по производству замороженных продуктов Igloo Foods.

Keith OK, let’s start. At the last meeting, we agreed that we need to extend our product range. The purpose of this meeting is to decide what kind of new products we should develop. Donna, you’ve looked at the market research. What have you found out?

Donna Well, the trend is definitely towards healthy foods. Market research shows that 60 per cent of people buy healthy foods some or all of the time. And 35 per cent often buy vegetarian food. If we go with the trend, we’ve got three options. The first is healthy dishes made with meat or fish and very little salt or fat. The second is healthy desserts, made with fruit and not much sugar. And the third is vegetarian dishes.

Keith OK, let’s look at the first option – healthy meat and fish dishes. What do you all think?

Fatima We launched a healthy chicken dish two years ago. It wasn’t very popular and didn’t sell well. It didn’t have much salt. And without salt, it didn’t have much taste. The customers’ opinion was that it was tasteless.

Jamie Perhaps we should make something spicy, then. We could make an Indian-style dish. For example, chicken curry. That has a strong taste and doesn’t need salt.

Donna I’m afraid I don’t agree, Jamie. Several other companies already produce exotic foods – curries and so on. It’s a very specialist area, and we don’t have any experience or expertise in that.

Jamie Well – we’re talking about introducing a new product range, so whatever we choose, we’re entering a new market where we don’t have much experience.

Fatima Jamie’s right. We have to be ready to take some risks or we’ll never make any progress.

Keith OK, let’s make a note of chicken curry. That’s one suggestion. What other suggestions do you have?

2 Прочтите вопросы к диалогу и выберите правильные ответы – a, b или c.

1 The aim of the meeting is to decide …

a) what kind of new products to develop.

b) how to market a new product.

c) how to improve an existing product.

2 Donna talks about …

a) customer profiles.

b) the market trend.

c) sales figures.

3 Fatima talks about a chicken dish that didn’t sell well. It was …

a) not healthy.

b) not tasty.

c) too salty.

4 Jamie suggests …

a) an exotic fish dish.

b) a Chinese chicken dish.

c) a spicy Indian-style dish.

5 What does Donna think of Jamie’s suggestion?

a) She agrees.

b) She disagrees.

c) She isn’t sure about it.

6 In this extract, the team gives opinions about …

a) chicken curry.

b) healthy desserts.

c) vegetarian dishes.

3 Вставьте данные из диалога.

7 __________ per cent of people buy healthy foods some or all of the time.

8 __________ per cent often buy vegetarian foods.

9 Donna says they have __________ options.

10 The chair wants to make a note of one suggestion: __________ __________.

4 Заполните пропуски подходящими словами.

11 A brainstorming meeting is useful when you want to _____ ideas.

a) criticise b) deal with c) generate

12 Researchers were working on the problem for a long time before they finally made a _____.

a) breakdown b) breakthrough c) break up

13 It is very difficult to _____ a new market when you have no experience of it.

a) enter ` b) meet c) introduce

14 We want to _____ our product range, so we’re launching a new, luxury model.

a) extend b) exercise c) explore

15 We’re hoping that our exciting new design will win an _____.

a) event b) enterprise c) award

5 Вставьте глаголы в пропуски по смыслу.

16 I always feel stressed when I have to __________ a presentation in English.

17 If you want to succeed in this job, you have to be able to __________ under pressure.

18 Trying to __________ tight deadlines is always stressful.

19 Sara likes to work part time so that she can __________ more time with her children.

20 One way to __________ high levels of stress is to go to a stress counsellor.

6 Отметьте прилагательные, которые не сочетаются с существительными (21–25).

21 restaurant a) elegant b) vegetarian c) stylish d) tasty

22 service a) efficient b) rich c) friendly d) fast

23 food a) welcoming b) delicious c) regional d) exotic

24 dish a) hot b) cosy c) rich d) sweet

25 price a) high b) fair c) hot d) reasonable

7 В пробелы впишите глаголы в скобках в нужной видо-временной форме.

A: Where can we take Mr Chen when he comes to visit us in London next month?

B: We could take him to see some of the sights.

A: Hmm. He [ visit ] __________²⁶ London several times, so I think he [ see ] __________²⁷ most of the sights already.

B: What about the theatre?

A: I [ take ] __________²⁸ him to the theatre last year. Unfortunately, his English wasn’t very good, and he [ not understand ] __________²⁹ very much.

B: But perhaps his English [ improve ] __________³⁰ since then.