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Event-manager






Commercial Operations Manager

Key activities: managing team of account executives, mentoring and motivating; completion of campaign notes and reports; responsible for introduction of new product campaigns, ensuring they are scheduled and completed in appropriate manner; provide assistance to Operations Director and Sales Director; identifying new business opportunities.

Marketing manager

Key activities: analysis of product market (competitors, demand, prices); organization of arrangements on forming of product fame; organization of arrangements on stimulating of product sales; product trainings,

PR manager

Key activities: organization of conferences, seminars; creation of press releases, comments, texts for mass media; conducting of special arrangements (мероприятия) for mass media (СМИ); informational support of company web site; preparation of analytical inquiries, reviews, reports, working out of letters to bodies of power.

Light-manager (Лайт-менеджер)

Key activities: working out of product strategy promotion on the market; preparation of information about the product; conducting of presentations and conferences; conducting of trainings on product; SWOT analysis and competitive analysis.

Event-manager

Key activities: working out of strategies of clientcorporative arrangements, conferences, seminars, special travels, planed by companies-customer for they clients, workers, etc; working out detailed program of arrangement; making preliminary accounting of budget for it; conducting of permanent negotiations with client; organizing and control under operational part of project (visa formalities, flight, living conditions, equipment for conducting of conferences and seminars); control under the work of subordinates involved in the project; working out of the most optimal financial and organizational schemes and management methods in area of corporative events and travels.

 

How do the required managerial skills differ in the organizational hierarchy?

 

The managerial skills are the quality of the manager which are found in the managers. The work need of the different organization and business requires the different skills in the managers in order to handle the business environment and to make it successful in the market. So there are different types of skills which the managers need in order to exercise the skills in the person in the different people. So managers have to deal with the lot of problem which requires special skills of the mangers in order to solve them.

Katz theory of managerial skills are:

· conceptual skill

· interpersonal skill

· technical skill

Those 3 managerial skills are used by different managers. Top manager needs to have more conceptual skill than technical skill. They have to think about the future of the company (goal and objectives). Any small activities that support to achieve the goal and objectives are done by their employee. Top managers always think about the life of the business.

Middle manager is doing more in the interpersonal skill. They have to meet many people, so they need interpersonal skill to communicate with people. Example: negotiators.

The last one is Lower manager which need technical skill in their job. The lower manager is dealing with small activities that may lead to achieve the goal and objectives.

These 3 managers must have a good relationship each other, so that the objective and goal can be achieved.


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