Labels on clothing: history, modern state and ways of learning.

Table of Contents

· Relevance…………………………………………………………………3

· Objective……………….…………………………………………………4

· Labels on clothing: history, modern state and ways of learnin……………………………………………………………….……5

· Study the labels on the clothing of the students educational institution MBOY «COSH» №51………………………………………...…………7

· Conclusion………………………………………………………………13

Relevance.

Clothing speaks without words. For clothing are met. Assessing person, we note how the clothes fit the age, social status, fashion. Some have the desire to be like in clothes at those significant others - the desire to stand out. Scientists psychologists have found that for 40 seconds, we evaluate a person, and what he thinks of us, and then from the prevailing opinion we reluctantly retreats. The stronger impression of the service, equipped with various kinds of fashionable labels. My attention was drawn to the English labels on clothing

Idea

Studies on the material of English inscriptions appeared as a result of personal experience, communication with peers, observations on the streets and in school.

However, you know the owners of things, the meaning of the labels on the clothes, especially if they are written in a foreign, often in English? Or wear things because they are fashionable, beautiful or for some other reason?

Our research is aimed at finding answers to these questions.

Objective

To establish the dependence of the semantic load of the label on the clothing of the level of English language proficiency by its owners

Research objectives:

1) Collect a certain number of labels on clothing.

2) Translate the inscriptions on the Russian language.

3) Find out why parents buy their children clothes with foreign labels.

4) To generalize the data to come to a definitive conclusion.

The hypothesis.

Suppose that the orientation of the students of our school in the English labels on the clothing depends on the level of language proficiency.

Labels on clothing: history, modern state and ways of learning.

The history of the label on the clothing. Famous fashion historian Alexander Vasilyev says that the labels on the clothes appeared many centuries ago. The earliest inscriptions on the clothes belong to the era of Ancient Greece. There we find embroidery belt, which tell us about the names of the owner, or find the names on jewelry. Italian and German portraits, at the end of the XV and XVI centuries we see the labels that are woven into the ornament shirts, bodices, women's dresses, which are usually written in Latin or mottos noble family, or the names of owners of these portraits or outfits. Very often were in fashion labels that were part of the ornament. For example, in the early second Millennium embroidery Gothic fonts. A very famous Cape of king Otto, which are in the Museum of Solberga in Germany. There in the store, the old Cathedral has amazing things with Gothic or Roman letters as part of the ornament of these old embroideries. They date back to the X-XI centuries ad. A lot of patterns we can find in jewelry, where letters and phrases woven into the picture. We can find it among the Celts, where the letters play a huge role, we can find it in the ancient Slavic ornaments, where words are also part of jewelry ligature.

In our time many eminent couturiers use in his work a variety of labels. Franco Moschino was the biggest " bully" in Italian fashion. The most famous model Moschino - suit with the inscription on the waist " Waist of money" (which can be read as " wasted money" - he collapsed on the client in a week). The success he brought models with prints and accessories with a gold three-dimensional letters " MOSCHINO" - bags and belts. The texts of the inscriptions were ironic and gave new meaning to the classic forms of service - an inscription on a knitted dress I can wear, but should not be removed! ", " Dear jacket on the jacket, " This shirt is worth one million lire" on the shirt. Moschino realized that fashion is not to be taken too seriously, however, his clients would often become a " walking advertisement" mark " Moschino", bearing on himself jumpers, dresses, hats, bags and belts to his name. Moschino made a small label sewn inside out, in huge slogans on the most prominent and unexpected places.

Collection 1955 Christian Dior was created on the theme of three letters - N., and Y. All the dresses had such outlines and stitches repeat these three letters, it was the most fashionable collections in the season 1955 - just at the moment when Dior came a young Yves Saint Laurent. Perhaps the letter Y, and symbolized the arrival of Willow.

In 1985, for " Russian collection" autumn/winter 1986-1987, Jean-Paul Gaultier has created a model decorated with inscriptions using Cyrillic (in the era of Perestroika began the fashion for Soviet symbols). This amazing collection included Slavic letters Cyrillic, them he wrote on his clothes ornament " Jean Paul Gaultier". It was a hit, the whole Paris wore things with this logo, especially liked the letter, because she looks like a beetle or some Chinese ornament. Then Cyrillic generally in Vogue, Slavic many letters used in the second half of the 80-ies in knitwear, sweaters, jackets, many accessories. Now we too can be found: for example, many people use their logos fashion houses namely stylized letters. For example, the Hermes house uses the letter N in the buckles of belts and buckles of his famous handbags. The letter D from Christian Dior is also used in ornaments and often woven into clothing. What can we say about D& G (Dolce and Gabbana...).

According to Alexander Vasiliev, " you can be sure that mankind shall never goes away, it allows many people to focus many dreams mods on specific products, looking at these labels, people get to know each other, allow many to learn more about your opinions, knowledge, preferences