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Match the phrases on the left with an appropriate explanation on the right. Fill in the grid below.
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| 1. | to advertise | A | A person who is in charge of a firm’s campaign to make itself known to the public | ||||||||||
| 2. | advertisements | B | Everything which concerns the contact a firm makes with the general public or with individuals who may promote their business in some way | ||||||||||
| 3. | advertising manager | C | Someone who applies for something, usually a job | ||||||||||
| 4. | advertising campaign | D | A person in an advertising agency who looks after the affairs of one particular firm or client (called an account) | ||||||||||
| 5. | public relations | E | To make known the goods or services you provide | ||||||||||
| 6. | applicant | F | Someone whose job is to invent or visualise an idea for a good advertisement | ||||||||||
| 7. | short list | G | When offering a new job, most firms select from the total number of applicants a small number who they think have the best qualifications on paper. Their names are put on a short list and they are subsequently interviewed. | ||||||||||
| 8. | layout | H | The publicity material | ||||||||||
| 9. | visualiser | I | When anything is to be printed it is customary for the printer to prepare a specimen copy first so that his client may examine it for possible errors. This copy is called a proof. | ||||||||||
| 10. | an account executive | J | The whole plan of advertising for a particular product, usually planned a year in advance | ||||||||||
| 11. | to check proofs | K | The arrangement of material in an advertisement, i.e. where the photograph, or drawing, is put in relation to the words or copy | ||||||||||
| 1. | 2. | 3. | 4. | 5. | 6. | 7. | 8. | 9. | 10. | 11. | |||
POST-LISTENING
Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
a) the system of advertising used at Harper & Grant Ltd.;
b) John Martin’s steps taken when he realised that he needed an expert to supervise an advertising campaign, to check proofs, to make sure that the company used the appropriate media;
c) the work of an advertising manager entails;
d) Mr. Windsmore’s views on advertising;
e) Joanna Harvey’s skills in advertising.
2. Recount the situation as if you were John Martin. Say who was the highest on your list and why. How did you react upon the news that the next applicant is a woman?
3. Suppose you are Peter Whiles. What makes you think that your firm is looking up?
4. Render the situation as if you were Joanna Harvey.
5. Act out a conversation between
a) John Martin and Hector Grant about the necessity of employing an advertising manager and rearranging the sphere of responsibilities in advertising and public relations
b) Peter Wiles and John Martin after the appointment of a new advertising manager.
| Unit 9 | Productivity – A Work Study Survey |