Глава шестам

• " Advertizing Age", 19. II. 1973, p. 64.

² " What a Multinational Company Is". — " New York Times", 19. VI 1972

⁸ " International Advertiser 10", N 1, 1969, p. 25.

• " The Uncertain Mirror", Report of the Special Senate Commit­
tee on Mass Media, vol. 1. Ottawa, 1970, p. 246.

• " Advertising Age", 27. III. 1972.

• " Broadcasting", 1. IX. 1969.

⁷ " Who's Where Around the World", Printers' Ink (now Market­
ing/Communications), 9. VI. 1967, pp. 21—30.

⁸ Ralph Leezenbaum. JWT: Mystical Melding of the Swinging
and the Staid. — " Marketing/Communications", III. 1970, pp. 22—
30.

• " White House Branch of J. Walter Thompson? " — " Broad­
casting", 24. II. 1969, p. 36.

» " The Financial Times¹*, 17. X. 1969.

* " Profile of Agencies Around the World", — " Printers' Ink"
(now " Marketing/Communications"), 9. VI. 1967.

¹¹ Robert P. Knight and John D. Stevens. Articles on Mass Com­munications in U. S. and Foreign Journals, a Selected Anno­tated Bibliography. — " Journalism Quarterly 47", N 1, 1970, pp. 198—199.

¹³ Marcel Niedergang. Double—Edged Reform for Perusian
Press. — " Le Monde", 1. IV. 1970, p. 3 (еженедельное издание на
англ. языке).

¹⁴ " Profile of Agencies Around the World".

^u " Public Relations Quarterly", Winter 1970—71.

¹⁴ William A. Durbin. International Public Relations. — Cur­rent Thoughts in Public Relations: A Collection of Speeches and Articles. New York. 1968, pp. 120—121.

^l1 " International Public Relations». cGallatin International Bu­siness Aids" VI. 1967.

¹⁸ " Public Relations Today". — " Business Week", 2. VII. I960,
p. 42.

¹⁹ Fritz Macklup. The Production and Distribution of Knowledge
in the United States. Princeton, 1962, p. 271.

*° " Public Relations Today", p. 41.

ⁿ Hugh С Hoffman and Robert C. Worcester. The International Scene: A Review of Current Practices. — " Public Relations Quar­terly 13", N 1, 1968, pp. 12, 17.

^и " Public Relations Today", p. 42.

¹³ " International Public Relations, Gallatin International Bu­siness Aid»", VI. 1967.

^M Harry Muller. Latin America: How U. S. Prestige Stack Up. — " Public Relations Journal 22", N 6, 1966, p. 20.

* Hill and Knowlton International, Handbook on International
Public Relations. New York, 1968.

^M Arthur Reef. The Satellite Beams Its First PR Programm. — " Public Relations Jornal 25", N 11, XI. 1969, p. 17.

²⁷ T. J. Ross. Some Observations on Public Relations Progress. — " Perspectives in Public Relations". Norman, 1966, p. 20.

" " Gallup Organisation". — " International Opinion Trends". Princeton,

•14

* Arikur С. NteUen. Greater Prosperity Through Marketing
Research: The First 40 Years of the A. G. Nielsen Company. New
York, 1964, p. 34.

*° Bradford's Directory of Marketing Research Agencies and Management Consultations in the United States and the World, 1965—1966, Fairfax, p. 44.

ⁿ V. Lewi* Bassie. Question That Survey. — " Illinois Business Review 10", N 11, 1953, p. 2.

** Edith Marie Bforklund. Reseach and Evaluation Programs of the U. S. Information Agency and the Overseas Information Center Libraries. — " Library Quarterly 38^й, N 4, X. 1968, p. 414.

⁸³ Robert C. Atbrook. Europe's Lush Market for Ad vice—Ameri­can Preferred. — " Fortune", VII. 1969, pp. 128, 131.

^M Henry Gtniger. Westerners Filling a Technology Gap in Alge­ria. — " New York Times", 24. VI. 1971.

⁸⁶ D. S. Greenberg. Consulting: U. S. Firms Thrive on Jobs for European Clients. — " Science", 29. XI. 1968, p. 986.

» Ibid., p. 987.

^r Clem Morgello. The Stock Market's Foreign Market. — " News-week", 27. I. 1969, p. 82.

* New York Stock Exchange Directory, 1969. New York, pp. 697—

^w Tom Sutton. A Profits* Prophet. — " International Advertiser 10", N 2, 1969, p. 6.

⁴⁰ Robert Sarnoff. Toward a Global Common Market of Commu­nications (Речь, произнесенная перед сотрудниками Американской торговой палаты во Франции и членами Американского клуба в Париже. II. 12. 1970).