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ç äèñöèïë³íè «Àíãë³éñüêà ìîâà çà ïðîôåñ³éíèì ñïðÿìóâàííÿì»
äëÿ ñòóäåíò³â çàî÷íîãî â³ää³ëåííÿ óñ³õ ñïåö³àëüíîñòåé
VARIANT ¹1
1. Match these words with their corresponding definitions:
1.1 Flour and eggs prepared in long, narrow strips……………………..
1.2 Advertisement inserted in a TV or radio programme…………………………..
1.3 As an example…………………………….
1.4 Lift……………………....
| commercials | for instance | elevator | noodles |
(2 marks)
2. Match the words on the left with the words on the right:
2.1 significant price reduction……….. a) profits;
2.2 operating costs………. b) overheads;
2.3 positive financial results……. c) niche;
2.4 particular market………. d) discount;
(2 marks)
3. Answer the questions:
3.1 What are disadvantages of wholesaling?
3.1 _______________________________________________________________________________
3.2 What do you think about wholesaling business in our country?
3.2 _______________________________________________________________________________
3.3 Are you going to take part in the wholesaling business in the future?
3.3 _______________________________________________________________________________
3.4 What is retailing?
3.4 _______________________________________________________________________________
(2 marks)
4.Put the missing words into the text and translate this text:
Advertising is a big b _ _ _ _ _ _ _. Ad companies b _ _ time on radio and TV to sell their products or services. This m_ _ _ _ supports the TV and radio stations. Most of the c_ _ _ of magazines and newspapers is also paid for by advertising. The advertising industry e _ _ _ _ _ _ actors, musicians, artists, writers, photographers, and many other kinds of workers.
(2marks)
5.Complete the passage with the words in the box:
| funds, private, strategies, services |
Wealthy individual can use _____________ bank, which provide them with banking and investment _______________, and non-bank financial intermediaries, which are private investment ______________ for wealthy investors that use a wider variety of investing _________________.
(2 marks)
| TOTAL MARK___________ |
VARIANT ¹2
- Circle the words that does not belong in each horizontal group:
3.4 Publicity, image, reputation, agent.
3.5 To plummet, to fall, to rise, to drop.
1.3 Symbol, sign, mark, tool.
1.4 Memories, information, data, facts.
(2 marks)
2. Match the words on the left with their corresponding definitions:
2.1 sales……….. a) money gained in business;
2.2 profit………. b) payment demanded by the government;
2.3 duty……. c) exchange of goods or property for money;
2.4 customer ………. d) person who buys things;
(2 marks)
- Answer the questions:
3.1 What can do a merchant wholesaler?
3.1 _______________________________________________________________________________
3.2 Why the process of distribution is important?
3.2 _______________________________________________________________________________
3.3 What can do a retailer?
3.3 _______________________________________________________________________________
3.4 What is better to be a retailer or to be a wholesaler?
3.4 _______________________________________________________________________________
(2 marks)
- Put the missing words into the text and translate this text:
Advertising is an important element of the marketing f _ _ _ _ _ _ _. It is used to increase sales by making the p_ _ _ _ _ _ or service known to a wider audience, and by emphasizing its superior qualities. A company can advertise in a variety of w _ _ _, depending on how m _ _ _ wishes to spend.
(2marks)
- Complete the passage with the words in the box:
| download, account, balance, bills |
With Citibank’s International Banking, you can access your Citibank ___________ from almost
anywhere you have access to the Internet. You can pay ___________or change a standing order.
______________ your account details. Transfer funds between your Citibank accounts. And you’ll see
your _____________ change instantly. (2marks)
| TOTAL MARK___________ |
VARIANT ¹3
- Match these words with their corresponding definitions:
3.6 To speak in favour of something, to try to sell something by advertising……………………..
3.7 The perception the public has of a person or organization…………………………..
1.3 A person legally appointed to act for another; a lawyer…………………………….
1.4 A person who pays for professional services……………………....
| attorney | client | to promote | image |
(2 marks)
7. Match the words on the left with the words on the right:
2.1 almost……….. a) justification or authority;
2.2 profitable………. b) bringing profit;
2.3 warrant……. c) very nearly;
2.4 cut-price………. d) reduced below;
(2 marks)
- Put up all words together into one sentences:
3.1 selling, service, retailing, and, is, goods;
8.1 _______________________________________________________________________________
3.2 through, retailing, stores, the, operate;
8.2 _______________________________________________________________________________
3.3 performs, necessary, the, functions, retailer, many;
8.3 _______________________________________________________________________________
3.4 middlemen, salary, receive, agent, don’t;
3.4 _______________________________________________________________________________
(2 marks)
- Put the missing words into the text and translate this text:
It is always difficult to know how much to s _ _ _ _ on advertising. Increased ad spending can increase
s _ _ _ _, but many c _ _ _ _ _ _ _ _ just spend a fixed percentage of current sales revenue, or simply spend as much as their competitors. But sometimes creative and e_ _ _ _ _ _ _ _ advertising don’t lead to increased sales.
(2marks)
- Complete the passage with the words in the box:
| advice, commercial, stocks, loans |
Retail bank or ____________ banks often called High Street banks in Britain receive deposits, and make
______________ to individuals and small companies. Investment banks work with big companies,
giving financial _____________, raising capital by issuing ______________.
(2marks)
| TOTAL MARK___________ |
VARIANT ¹4
- Match these words with their corresponding definitions:
1.1 The rate at which goods are sold……………………..
1.2 The expenses involved in running a business…………………………..
1.3 A person or shop that sells goods to the public…………………………….
1.4 The amount of money which is made by a business……………………....
| retailer | profit | overheads | turnover |
(2 marks)
- Put up all words together into one sentences:
2.1 can, commercial, political, divided, social, advertising, be, into, and;
2.1 _______________________________________________________________________________
2.2 position, brand-manager, business, is, in, a, the, best, this;
2.2 _______________________________________________________________________________
2.3 flourishes, countries, in, ads, developed;
2.3 _______________________________________________________________________________
2.4 ads, very, business, today, is, popular, a;
2.4 ____________________________________________________________________________
(2 marks)
3. Answer the questions:
3.1 Is there any difference between a merchant wholesalers and an agent middleman?
3.1 ______________________________________________________________________________
3.2 How does a wholesaler simplify the process of distribution?
3.2_______________________________________________________________________________
3.3 What would a retailer have to do without wholesalers?
3.3 _______________________________________________________________________________
3.4 What can wholesaling give to a simple customer?
3.4 _______________________________________________________________________________
(2 marks)
4 Put the missing words into the text and translate this text:
A _ _ _ _ _ _ _ _ _ _ is an important element of the marketing function. It is used to increase s_ _ _ _ by making the product or service known to a wider audience, and by emphasizing its superior
q _ _ _ _ _ _ _ _ _. A company can advertise in a variety of ways, depending on how much wishes to
s_ _ _ _, and the size and type of the target audience.
(2marks)
5 Match up the verbs in the left-hand box with the nouns in the box:
| Charge, do, give, issue |
| stocks | interest | business | advice |
| (2 marks) TOTAL MARK___________ |
VARIANT ¹5
- Match the words which correspond to the following definitions:
1.1 To publish an advertisement in the press or to show it on television……………………..
1.2 An advertisement on radio or television…………………………..
1.3 People who watch television…………………………….
1.4 A phrase used in advertising to attract attention to the product ……………………....
| commercials | viewers | to run | slogan |
(2 marks)
- Put the necessary words in the sentences:
2.1 They use both directand indirect ___________________ of distribution.
2.2 Agent middlemen do not ___________________to the goods they deal in.
2.3 Usually wholesaling ________________ stands between the producer and the retailer.
2.4 A supermarket may ________________ thousands of item.
(2 marks)
- Answer the questions:
3.1What are four different types of retail stores?
3.1 _____________________________________________________________________________
3.2What are two types of retailing that do not include the use of a store?
3.2 _____________________________________________________________________________
3.3 In what way does a retailer serve a customer?
3.3 _____________________________________________________________________________
3.4 In what way does a retailer serve a manufacturer?
3.4 ______________________________________________________________________________
(2 marks)
- Put the missing words into the text and translate this text:
The are several ways as ad can get a customer’s i_ _ _ _ _ _ _. A picture of a famous person is often used to attract a _ _ _ _ _ _ _ _. Companies often pay popular athlete and movie stars to be in ads because consumers often believe a famous person’s words about a certain p _ _ _ _ _ _. Many ads compare products. Another common advertising m_ _ _ _ _ is to use repetition.
(2 marks)
- Find the words or expressions which means the following:
5.1 The profit made on investments…………………
5.2 A group of companies, operating in different fields, which have joined together…………………
5.3 The ending or relaxing of legal restrictions……………………….
5.4 Unable to pay debts or continue to do business………………………..
| 5.1 | 5.2 | 5.3 | 5.4 |
| (2 marks) TOTAL MARK___________ |
VARIANT ¹6
1. Put up all words together into one sentences:
1.1 are, the, great, a, brand-managers, salary, paid;
1.1 _____________________________________________________________________________
1.2 part, advertising, marketing, of, is, a;
1.2 ______________________________________________________________________________
1.3 inform, product, or, it, people, about, used, is, to, new, service;
1.3 _____________________________________________________________________________
1.4 target, it, audience, on, depends;
1.4 _____________________________________________________________________________
(2 marks)
2. Circle the word that does not belong in each horizontal group:
2.1 wholesaling, advertising, retailing, trading;
2.2 to handle, to deal, to manage, to buy;
2.3 middleman, wholesaler, shopper, shop assistant;
2.4 producer, maker, manufacturer, consumer.
(2 marks)
3. Answer the questions:
3.1 What is the main aim of the wholesaling?
3.1 ____________________________________________________________________________
3.2 How can you describe a direct channel of distribution?
3.2 ____________________________________________________________________________
3.3 What is an indirect channel of distribution?
3.3 _____________________________________________________________________________
3.4 What channel of distribution is preferable?
3.4 _____________________________________________________________________________
(2 marks)
4. Put the missing words into the text and translate this text:
M _ _ _ _ _ _ _ _ is the term given to the different activities involved in distributing g _ _ _ _ from the manufacturer to the final c _ _ _ _ _ _ _. The combination of the different e_ _ _ _ _ _ _ of a company’s marketing plan, such as product conception and development, promotion, pricing and packaging is known as the marketing m _ _.
(2 marks)
5. Find the words or expressions which means the following:
5.1 Money placed in a bank - ______________________________________
5.2 A sum of money borrowed from a bank - _______________________________
5.3 The money invested in a business - _________________________________________
5.4 Certificates representing part ownership of a company – _________________________
(2 marks)