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TOTAL MARK___
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VARIANT ¹8
3. Match these words with their corresponding definitions:
3.8 Flour and eggs prepared in long, narrow strips……………………..
3.9 Advertisement inserted in a TV or radio programme…………………………..
1.3 As an example…………………………….
1.4 Lift……………………....
| commercials | for instance | elevator | noodles |
(3 marks)
4. Match the words on the left with the words on the right:
2.1 significant price reduction……….. a) profits;
2.2 operating costs………. b) overheads;
2.3 positive financial results……. c) niche;
2.4 particular market………. d) discount;
(3 marks)
3. Answer the questions:
3.1 What are disadvantages of wholesaling?
10.1 _______________________________________________________________________________
3.2 What do you think about wholesaling business in our country?
10.2 _______________________________________________________________________________
3.3 Are you going to take part in the wholesaling business in the future?
10.3 _______________________________________________________________________________
10.4 What is retailing?
3.4 _______________________________________________________________________________
(3 marks)
4.Put the missing words into the text and translate this text:
Advertising is a big b _ _ _ _ _ _ _. Ad companies b _ _ time on radio and TV to sell their products or services. This m_ _ _ _ supports the TV and radio stations. Most of the c_ _ _ of magazines and newspapers is also paid for by advertising. The advertising industry e _ _ _ _ _ _ actors, musicians, artists, writers, photographers, and many other kinds of workers.
(2marks)
5.Complete the passage with the words in the box:
| funds, private, strategies, services |
Wealthy individual can use _____________ bank, which provide them with banking and investment _______________, and non-bank financial intermediaries, which are private investment ______________ for wealthy investors that use a wider variety of investing _________________.
(2 marks)
| TOTAL MARK___________ |
VARIANT ¹9
- Match the words correctly:
1.3 Tuxedo…………………………………….. a) natural ability;
1.4 Gift…………………………………… b) public announcement;
1.3 Advertisement ………………………………. c) dinner – jacket;
1.4 Insular…………………………………….. d) of an island;
| 1.1 | 1.2 | 1.3 | 1.4 |
(2 marks)
- Put the necessary words in the sentences:
12.1 ____________________ is one function a retailer may perform.
12.2 You can buy newspapers, cigarettes, cookies from _________________________________.
12.3 ___________________ _ is the most expensive link in the chain between a producer and a consumer.
12.4 The firm ____________________ good quality of the product.
(2 marks)
- Answer the questions:
13.1 In what way companies do wholesaling?
3.1 _______________________________________________________________________________
13.2 What wholesaling companies do you know?
3.2 _______________________________________________________________________________
13.3 What are advantages of wholesaling?
3.3 _______________________________________________________________________________
13.4 What is the most effective channel for wholesaling?
3.4 _______________________________________________________________________________
(2 marks)
3 Put the missing words into the text and translate this text:
The different m _ _ _ _ for advertising include television, radio, newspapers, magazines and direct
m _ _ _, by which advertisers send letters, brochures and leaflets directly to potential c _ _ _ _ _ _ _ _.
advertising is a highly developed _ _ _ _ _ _ _. in the UK, for example, approximately £ 5 billion is spent on advertising each year.
(2 marks)
4 Match up the verbs in the left-hand box with the nouns in the box:
| Make, offer, pass, pay |
| laws | loan | interest | services |
| (2 marks) TOTAL MARK___________ |
VARIANT ¹10
- Find words in the table which correspond to the following definitions:
1.5 A special terms or conditions in a contract or agreement……………………..
1.6 A sun of money to be paid when a contract is broken…………………………..
1.3 A person who speaks as the representative of other people…………………………….
1.4 A payment for professional or special services……………………....
| clause | fee | agent | penalty |
2. Match the words on the left with the words on the right to make compound nouns:
2.1 compact a) system;
2.2 distribution b) offer;
2.3 mass c) market;
2.4 special d) disc;
(2 marks)
- Put up all words together into one sentences:
marketing, wholesaling, system, is, the, a, of, part;
3.1 _______________________________________________________________________________
distribution, provides, of, wholesaling, channels;
3.2 _______________________________________________________________________________
goods, wholesalers, the, merchant, title, take, to;
3.3 _______________________________________________________________________________
middlemen, commissions, receive, agent;
3.4 ______________________________________________________________________________
(2marks)
- Put the missing words into the text and translate this text:
Advertising informs c _ _ _ _ _ _ _ _ about the existence and benefits of products and services, and attempts to persuade them to b _ _ them. Most companies use advertising a _ _ _ _ _ _ _ to produce their advertising for them. They give the agency a statement of the objectives of the advertising c_ _ _ _ _ _ _.
(2marks)
- Complete the passage with the words in the box:
| Deposit, debit, account, cheque |
Jane Sadler opened her _________________with the Medway Bank on 28th January 1993, with a cash _________of £ 300. On 10th February she wrote a _______________ for £ 53.25 and this appeared as a ___________on the bank statement on 20th February.
(2 marks)
| TOTAL MARK___________ |
VARIANT ¹11
- Match the words which correspond to the following definitions:
1.7 Mark, object, symbol……………………..
1.8 Person with legal authority…………………………..
1.3 Large shop…………………………….
1.4 Not often……………………....
| department store | rarely | sign | attorney |
- Put the necessary words in the sentences:
2.1 Usually a wholesaler handles a large _____________ of items of numerous manufacturers.
2.2 Agent middlemen do not earn salaries, they receive _______________.
2.3 A wholesaler doesn’t deal with the customers, _______________ does.
2.4 _________________ simplify the problems of manufacturers.
- Answer the questions:
What is the trend with a single line retailer now?
3.1 _______________________________________________________________________________
Which percent of the price of the sold good goes to the retailer?
3.2 _______________________________________________________________________________
What can wholesaling give to a simple customer?
3.3 _______________________________________________________________________________
In what way does a retailer serve a client?
3.4________________________________________________________________________
(2 marks)
4 Put the missing words into the text and translate this text:
Advert focus either on what products do, or how the products makes us feel better. Our emotional response to a product is very I _ _ _ _ _ _ _ _.If the advertisement makes us feel good, i.e. it has
i_ _ _ _ _ which we enjoy and remember, then we start to associate good feeling with the product.
(2 marks)
5 Find the words or expressions which means the following:
5.1 Certificates of debt issues by governments or companies to raise money…………………
5.2 When one company combines with another one…………………
5.3 Buying and selling stocks or shares for clients…………………
5.4 All the investments owned by an individual or organization………………………..
| 5.1 | 5.2 | 5.3 | 5.4 |
| (2 marks) TOTAL MARK___________ |