Pop Art Design

One sign of the times with far-reaching consequences was design: consumer goods design, media design and fashion design. Various branches of business expanded, creating their own «types» in accordance with the patterns of taste and norms dictated by demand - advertising stereotypes engineered in close cooperation with marketing departments, statistical research and behavioral science. These «types» were then portrayed in relation to certain accessories, to things they (supposedly) loved. They were shown applying make-up or perfume, doing their hair, reading, driving, smoking, eating, drinking and travelling, shown surrounded by the objects of their preference. They were, in fact, shown just as they really were - externally controlled human beings caught up in the image-dependent web of a perfectly functioning, integrated system of brand names.

Розглянуто на засіданні кафедри ФВС

Протокол № від 2016 р.

Завідувач кафедри _____ проф. К.Л. Сізова

КОМПЛЕКСНА КОНТРОЛЬНА РОБОТА З ДИСЦИПЛІНИ

З ДИСЦИПЛІНИ «Іноземна мова (англійська)»

напрям підготовки 6.020105 Документознавство та інформаційна діяльність, 6.020207 Дизайн, 6.030504 Економіка підприємства, 6.030507 Маркетинг, 6.030508 Фінанси і кредит, 6.030509 Облік і аудит

ВАРІАНТ 17

I. Вставте «am», «is», «are» або «do», «does», «did» в пропуски:

1. They..... having breakfast at the moment.

2......... you have breakfast at this time every day?

3......... he play tennis last Sunday?

4........ they playing tennis now?

5. How often..... you wash your hair?

6........ you wash it yesterday?

7. I...... going to wash it tonight.

8. What....... your parents going to do when they retired?

9. When....... your parents meet?

10. What time...... Mary usually arrive at school?

II. Відкрийте дужки і використайте потрібну часову форму (Present, Past, Future Simple; Present, Past Continuous).

1. I (not to go) to the library last week.

2. You (to have) dinner now?

3. My brother can skate very well. He (to skate) every Sunday.

4. We (to have) a party next Sunday. Would you like to come?

5. It often (to snow) in December.

6. I (to leave) to London tonight.

7. When Nick (to go) when you (to meet) him yesterday?

8. What your sister (to do) tomorrow?

9. What you (to do) now? I (to translate) the article.

10. When I (to enter) the office, the secretary (to type) some letters.

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In the course of the sixties - with America well out in the lead - design was professionalized and perfected in such a way that it became no longer necessary to link specific characteristics with a product in an obvious way. Instead, the creative aspirations of designers were applied to forging such links psychologically at a subconscious level - to making inroads into the private sphere of the addressee at a sublimal level. This exploitation of depth psychology - though difficult enough tograsp in any concrete sense - enabled design to out-maneuver the consumer’s freedom of choice. The «unlimited freedom» of the consumer society was thus built upon the educability, lack of independence, lack of freedom and indeed addiction of the consumer. Many artists were stimulated to take on work designing requisites for domestic, environmental and consumer product promotion; the homogeneity this process encouraged, the loss of everything personal and vital, was felt as a challenge to their whole sense of being and art. For their part, the artists were able to perfect certain aspects of consumer goods design, of layout, and of the adaption of subjects to the photographic process, thus acquiring techniques of communicating the more suggestive and brash elements of trivial behavior. This development in the language of images corresponded to a similar development in vulgar colloquial language, whereby advertising slogans were viewed as a kind of literature and ghostwriters’ and copywriters’ texts assumed the status of art. Similar reactions occurred in the cinema, in music and in other art forms.

Розглянуто на засіданні кафедри ФВС

Протокол № від 2016 р.

Завідувач кафедри _____ проф. К.Л. Сізова

КОМПЛЕКСНА КОНТРОЛЬНА РОБОТА З ДИСЦИПЛІНИ

З ДИСЦИПЛІНИ «Іноземна мова (англійська)»

напрям підготовки 6.020105 Документознавство та інформаційна діяльність, 6.020207 Дизайн, 6.030504 Економіка підприємства, 6.030507 Маркетинг, 6.030508 Фінанси і кредит, 6.030509 Облік і аудит

ВАРІАНТ 18

I. Поставте дієслово to be у відповідній формі теперішнього часу:

1. My mother (be) a teacher.

2. Jane and Alice (be) friends.

3. The trees (be) yellow and red in autumn.

4. This book (be) very interesting.

5. You (be) wrong, and he (be) write.

6. This film (be) really boring.

7. These young men (be) football players.

8. Our town (be) not very big at all.

9. It (be) my room.

10. It (be) frosty in winter.

II. Використайте потрібну часову форму (Past Simple or Present Perfect).

1. We (to sign) the Contract with Argentina last week, but we (not to speak) with the boss about it yet.

2. Two years ago they (to launch) a new product.

3. I (to see) him on Monday last week, but he (not to phone) me since then.

4. I (to read) a lot about this company in the newspapers last year and I just (to write) a letter to them.

5. Turnover (to increase) by 15 per cent last year.

6. We (not to receive) the results of the test yet.

7. He (to go) to London last June.

8. We (to travel) around Europe last year.

9. I already (to do) my homework. Now I can go for a walk.

10. The rain (to stop) and the sun is shining in the sky again.

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