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| accelerate accurate apathy approach assailant bureaucrats challenge confrontation consciousness debris designations devastating erosion flexible | fraud heritage hiss humanity impoverished indubitable insight interrelated intuition manage moderate motivation optimistic perception | pessimistic phenomenology plagiarism preservationists reflecting reflexive relevant remorse resentment ridiculous significant sin tension unethical behavior | upheavals values violent to admit to cheat to deceive to defraud to forgive to insult to plagiarise to slap |
Module 2. Mass Media
Lesson 1. Aspects of Media
Mc Millan. U.8 p.90-100 The Media
Mc Millan. Test 1, p.8, 44 R
Mc Millan. U.8 p. 48-50 Gr/V
Instant Discussions. p.25 Newspapers
Lesson 2. Moving Images
New Gold Proficiency. Coursebook U.3 p.38-51
Conversation Inspirations. p.79 Television
Lesson 3. Movies and Television
Perspectives. New Popularity for Movies U.13 p.147-157
Perspectives. Turning Off TV: A Quiet Hour p.159-168
Lesson 4. Media and Censorship
Taboos and Issues. p.27 Is this news?
Gold Proficiency. p.80
Speaking Effectively. Ch.6 p.81-97
Lesson 5. Objectives of Advertising
The Language of Advertising and merchandising in English. U.5 p.47-55
Momentum Developing Reading Skills. Advertising. p.147-151
Lesson 6. Methods of Advertising
Market Leader I. U.6 Advertising L.6.1, 6.2 p.46-51
Lesson 7. Methods of Advertising. Revision
Reader’s Choice. Book 1 U.3 p.50-52
Lesson 8. Current test
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| AIDA billboards boob tube brand loyalty by word of mouth camcorder celebrity endorsement censorship commercial competitor documentary editor editorial (n) emotional appeal execution | eye-catching footage free samples hardback book heading headline hype in-depth analysis inspiring journal leaflets magazine news / daily bulletin newsflash obituary | objective outdoor advertising paperback book poster questionnaire (sales) pitch slogan strategy subliminal advertising subplot subscription to survey tabloid target audience | to broadcast to come on to come out to comment to convince to deny to edit to issue to launch to look up to promote to refuse (flatly) to refute |
РЕКОМЕНДОВАНО ДЛЯ КОЖНОГО ФАКУЛЬТЕТУ
INTEGRATED WRITING
NOTE-TAKING and SUMMARISING
▪ Study Skills for Academic Writing, J. Trzeciak S. E. Mackay, Prentice Hall International, 1994, p.19-55