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To keep smb. honest
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зд. устный рассказ о личных впечатлениях
зд. являться серьезным фактором
заставлять кого-либо оставаться честным
Task 2 Read the both parts of the text once again and entitle them.
Reading check
Task 1 Look through the text once again and find the English equivalents for:
жители крупных городов
активно содействовать продвижению туристических услуг
преодолевать сезонные колебания
определяться с рынком потребителей туристических услуг
уезжать на курорт
закрывать магазин на несколько дней
распределять поток туристов равномерно по всему году
поклонники зимних видов спорта
оборудование и удобства
сеть гостиниц
«продвигать» отдых на конкретном курорте
отвечать на вопросы исходя из своего собственного опыта
поставляющие туристов районы
в определенных районах Тихоокеанское побережье
другие средства распространения информации
охватывать большие рыночные пространства
информация доходит и до водителей
целенаправленная публикация
не проводить различий
тщательно сделанное (выполненное) печатное издание
устный рассказ о личных впечатлениях
влиять на выбор клиентов
являться значительной силой
Task 2 Look through the text once again and give the Russian equivalents for the following phrases:
a normal form of recreation
disposable incomes
fringe benefits
to spread tourism
publicity and advertising
facilities and amenities
to push an area or a resort
familiarization trip
tourist-generating region
to purchase services
to reach people
an elaborate pamphlet
a simple throwaway
significantly influence
disgruntled tourists
a powerful force
to keep the industry honest
Task 3 Look through the text and match the words on the right with the suitable attributes on the left.
| 1) powerful 2) disgruntled 3) destination 4) travel 5) feature 6) particular 7) simple 8) tourist-connected 9) seasonal 10) familiarization 11) tourist-generating 12) government tourist 13) the broadcast 14) different income 15) specific 16) limited | a) advertising b) posters c) story d) resort e) throwaways f) tourist g) force h) details i) audience j) media k) groups 1) public relations m) regions n) bias o) trip p) agencies |
Comprehension
Task 1 Answer the questions.
1. What has the first aim of most tourist promotion been in the last few years?
2. What is the second purpose of tourist promotion?
3. In what way is the effort by unions to obtain more fringe benefits for workers significant to the tourist industry?
4. What is the third aim of recent tourist promotion?
5. What has been done to spread tourism more evenly during the year?
6. What kinds of organizations are involved in tourist promotion?
7. What is publicity considered to be?
8. What are some types of publicity in tourist promotion?
9. How do professional travel writers provide publicity for tourism?
10. What are another kinds of tourist-connected public relations?
11. Where is most tourist advertising directed to?
12. What kind of market does television reach?
13. What kind of advertising is television used for?
14. Why does radio serve a more limited audience?
15. What kind of promotion and advertising are carried by the newspapers?
16. To what kind of market is most magazine advertising for tourism directed?
17. What kinds of brochures are used in travel advertising?
18. How are brochures and throwaways distributed?
19. Why does much of the advertising of transportation companies f stress destination now?
20. What effective form of tourist promotion cannot be controlled by the industry?
21. What does word of mouth guarantee concerning the tourist industry?
Task 2 Say what statements are true and what ones are false.