Introduction. 1.1 The Concept Of Merchandising 4

Content

I. Introduction 3

Merchandising

1.1 The Concept Of Merchandising 4

1.2 Merchandising Analysis 5

Visual Merchandising.

2.1 Rules Of Visual Merchandising 6

2.2 Components Of Visual Merchandising 7

2.3 Importance Of Visual Merchandising 8

2.4 Impulse Buying 9

2.5 Challenges Of Visual Merchandising 11

The Impact Of Visual Merchandising

3.1 Impact On Children 13

3.2 Impact On Women 15

3.3 Impact On Men 16

III.Conclusion. 18

IV. Bibliography 19

Introduction

An issue which usually gets a great deal of attention from most manufacturers, sales managers, and those generally involved in sales is the issue of how to attract more customers, and Visual merchandising plays a crucial role here as it is considered a core element in generating sales.

That is the reason why I have chosen to research Visual merchandising and why I have interest in this subject. I find fascinating to see how stores “communicate their merchandise” to their consumers. Visual merchandising aims to show the various ways of placing stock within a store and the influence that it has on how the shoppers feel in store.

The main objectives of my term paper are to explore the theoretical aspects of Visual merchandising and to consider its practical application.

Initially it is necessary to know what Merchandising is. Merchandising is that part of marketing that brings together a series of marketing techniques as well as product promotion techniques in shops. We can call merchandising the art of selling.

In other words, “merchandising” can also be described as having the perfect products, at the right price, in the right place, at the right time thus determining the perfect sale through the perfect approach for the target customers of the shop.

The purpose of Visual merchandising is to make the consumer’s feeling of ease and comfort. Visual merchandising has been around since the nineteenth century in some form or other. The main aim of visual merchandising is to create the most attractive display in which to promote the goods that the store sells, and to create the right image that a consumer can identify with.

In my term paper, I'll tell you not only about visual merchandising and its rules, but I will still consider how visual merchandising can be directed to men, women and children, how to draw them to buy more. For it we should study what Visual merchandising is, its advantages and disadvantages, its importance and impact, but the most important issue is, of course, to know the customer’s needs. It is not easy because different customers pay attention to different things so the ways of involving them are completely different.

My coursework is divided into 3 main parts. In the first chapter I will analyze the concept of Merchandising. In the second chapter I will define Visual merchandising and dwell on its rules and components, prove its importance, look at impulse buying and clarify the main challenges. The third chapter describes the impact of visual merchandising on children, women and men.

The findings of our research are presented in this paper.