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Press conference checklist
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Conduct a walk-through at the site before the event and the morning of the event.
Site satisfactory
Space adequate
Security available
Accessible for physically disabled
Parking available
Outdoors grounds in good condition
Visuals identified Equipment
Test equipment before and on the day of the event. Allow time for replacement and know who to contact about equipment problems.
Microphone/amplifier
Podium
Platform/stage
Acoustics
Visual aids (equipment, screens, easel, charts, etc.)
Heat/air (where controls are/how to adjust them if necessary)
Video/audio recording equipment, including mult box
Seating arrangements
Registration table
Signage Materials
Sign-in sheets
Name tags
Tent cards, if needed
Posters
Press kits
Pads and pencils
Participant materials (including press kits, releases, etc.)
Phone service, if needed Staffing and Set-up
Speakers
Staff on hand and in place
Photographer
Refreshments
Adapted from www.italladdsup.gov
APPENDIX
SYLLABUS OF THE CAM CERTIFICATE PUBLIC RELATIONS EXAMINATION
Aim
To provide candidates with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned. Also to provide an understanding of all means of communication by which those publics can be reached. Finally, a knowledge of the organisational and professional context in which people working full-time in public relations operate.
Objectives
On completion of this module candidates should have a broad understanding in the context of the EU of the:
nature of public relations, its history and background and its relationship with other departments of an organisation
organisation and operations of public relations
legal and self-regulatory constraints under which public relations operates
various techniques and skills involved and media employed in public
. relations
use of telecommunications and the skills involved in modern office practice
variations in different countries, particularly in the EU.
1. Background
History
Definitions
Ethics
Trade and professional bodies (e.g. IPR, PRCA, IPRA, CERP)
2. Public relations as a management function
Where PR fits into management structures
Departmental and in-house organisation and structures
The in-house and consultancy options
The corporate, counselling, marketing, financial and employee roles
The function of public relations, two-way information and communication
Setting and managing a budget
3. Public relations as an external source
Consultancies, specialist and freelance
Client relationships and management tools
Consultancy structures, management and operations
Their roles, responsibilities and position within the organisation
5. Definition of publics internal, local (national), regional (pan-
European)
Consideration of the various internal and external publics with which an organisation's public relations programme may be concerned, such as (but not exclusively)
Customers and potential customers
Employees
Media
Investors and financial community
Local community, educational establishments and bodies
Suppliers
Opinion formers
Government
6. Public relations techniques and their use
Description, characteristics, advantages/disadvantages of different techniques
Editorial media (printed and broadcast)
Requirements for all types of editorial media
Public relations material what is required, how it is used
Writing and distribution of material for the media news, features and promotions
Editorial responsibilities and constraints, embargoes, political balance, freedom of the media
Free media
Events, promotions and functions (such as conferences, facility visits, exhibitions)
Educational activities
7. Media production
Print, broadcast, electronic
Research and preparation of scripts and presentation material
Proof-reading and sub-editing
Printed work (advertisements, direct mail, literature)
Annual reports, employee reports, house journals
Graphics (photography, slides, charts, displays)
Video/film/audio-visual
8. Public relations planning and programming including crisis/contingency
Situation analysis
Research and appraisal
Objectives and strategy
Programme planning
Programme implementation
Budgets
Assessment of results
9. Legal and self-regulatory controls
Codes of Conduct and their rationale (e.g. IPR, PRCA)
Laws affecting public relations practice including (but not exclusively) Defamation and slander
Copyright
Financial Services Acts
Companies Acts
Codes and codification (e.g. the role of the OFT)
Employment Acts