Samsung sells its electronic devices in Astana besides Almaty

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1. What are the six main functions of any marketer?

1) Identifying Market Opportunities researching the needs and wants of the different types of customers, be aware of technological developments taking place outside the company, and of new product development activities taking place within and outside the organisation.

2) Managing Products forecasting and managing the rate of supply and distribution of the company's existing products, ability to determine what new products should be developed by the company.

3) Choosing and Motivating the Channels of Distribution Channels of distribution should make products available at the right time, in the right place, and in the right quantity

4) Promoting Products and Services communicating to target market customers the existence of its products and the benefits to be obtained from purchasing them; advertising

- Communicates with the customer.

Encourages the customer to consider the product or

service and understand its benefits.

Persuades / informs the customer.

- Reassures the customer that he or she has made the

correct purchase decision.

- Encourages the customer to make further purchases

of the company's products or services

5) Setting Prices agreeing and setting market prices, terms of supply and payment conditions

- Analysing competitors' prices;

- Formulating pricing policies;

- Determining method or methods used to set prices;

- Setting prices;

- Determining discounts for various types of buyers;

-Establishing conditions and terms of sales.

6) Planning the Marketing Activity deciding on marketing strategies that will help the company attain its overall objectives at a profit.

2 Which factors make the company’s macro environment?

Answer:

Demographic, Legal, Natural, Cultural, Consumer, Economic, Technological, Political

3 What is Product management?

Product is the purchase value of goods

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Product

Existing new

Existing

Markets

New

1)Market penetration –a strategy for company growth by increasing sales of current products to current market segments without changing the product in any way eg. Samsung sells its electronic in Almaty

2)Market development –A strategy for company growth by identifying and developing new market segments for current company products eg.

Samsung sells its electronic devices in Astana besides Almaty

3)Product development –A strategy for company growth by offering modified or new product to current market segments eg,