Quality consistency is the freedom from defects and the delivering of a targeted level of performance

1. Market development

2. Diversification

3. Market penetration

4. Product development

Explain strategie

Product

Existing new

Existing

New

Market penetration –a strategy for company growth by increasing sales of current products to current market segments without changing the product in any way eg. Samsung sells its electronic in Almaty

2)Market development –A strategy for company growth by identifying and developing new market segments for current company products eg.

Samsung sells its electronic devices in Astana besides Almaty

3)Product development –A strategy for company growth by offering modified or new product to current market segments eg,

Samsung sells itstelecommunication devices in Almaty

Diversification - a strategy for company growth by starting up or acquiring business outside the company s current products and markets eg.

Samsung sells cars in Korea

Билет

1. Marketing department is responsible for what?

2. Marketing Management is responsible for:

matching the company’s resources and capabilities to the needs/wants of the market in a profitable way

managing the organization’s products

Determining pricing strategy

Forecasting sales and profit

commissioning / conducting market research

Providing co-ordinate promotional activities,

Managing and co-coordinating the sales force (Note many larger firms will have a sales unit also which works alongside marketing department - this is a function of how many larger businesses are structured)

Order-taking

Encouraging the development of a marketing orientation throughout the organization.

3. Explain Consistency

4. Explain Marketing MIX.

Marketing Mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market.

Marketing mix:

Product

Price

Place

Promotion

5. Product/Market expansion strategies:

1. New market segments for current products

2. Starting up new business 3. Increasing sales of current products

4. Offering modified products Explain types of each expansion strategy.

Market development

Diversification

Market penetration

Product development

19 билет

1. Explain SBU.

А strategic Business Unit (SBU) is а unit of the соmраnу that has а separate mission and objectives and that саn bе planned independently from other соmраnу businesses.A SBU саn bе а соmраnу division, а product line within а division, or sometimes а single product or brand

a) The attractiveness of the SBU's market or industry and

b) The strength оf the SBU's position in that market or industry

2. Explain macro environment.