Materials and parts include raw materials and manufactured materials and parts usually sold directly so industrial users

Wheat

Lumber

Iron

Cement

3What is meant by sequential product development?

A new product development approach in which onecompany’s department works to complete its stages of the process before passing the new product along to the next department and stage

4. (i) region, country size, city size, density, climate; (ii) age, gender, education, income; (iii) purchase occasions, benefit sought, user status, usage rate; (iv) social class, life style, personality; classify this criteria according to targeting consumer – segmentation factors.

(i)Geographic

(ii) Demographic

(iv) Psychological

(iii) Behavioral

16 билет

1. Explain four steps in the Marketing research process.

2. Service– Definition

Service