Samsung sells itstelecommunication devices in Almaty

Diversification - a strategy for company growth by starting up or acquiring business outside the company s current products and markets eg.

Samsung sells cars in Korea

2 Explain microenvironment factors.

Consumer Markets - individuals and households that buy goods and services for personal consumption.

Business Markets - buy goods and services for use in their production process.

Reseller Markets - buy goods and services to resell at a profit.

Institutional Markets - schools, hospitals, nursing homes, prisons and other institutions that provide goods and services to people in their care.

Government Markets - government agencies that buy goods and services for distribution to the relevant bodies.

International Markets - other countries, including consumers, producers, resellers and governments

Competitors: to be successful you must satisfy customer better than competitors not just adapt to the market.

Publics: Financial Publics – ability to obtain funds; banks and stockholders

Media Publics - newspapers, magazines, radio, television and Internet.

Government Publics – product safety, ad truth etc legitimate issues

Citizen-action Publics – minority groups, green peace etc

Local Publics – akimats, science communities etc

General Publics - other communities and all people

Internal Publics – workers, managers, volunteers and boar of directors; motivate them by your good deeds

3 New products include: I, II, III?

I. New to the world products, or breakthroughs, e.g. the personal computer

II. New category entries, or platforms, e.g. Intel's 386, 486, Pentium, etc.

III. Additions to product lines, or enhancements, e.g. Pentium II 500mhz, etc.

4 If there are 150 million buyers of compact discs each year, the average buyer buys five discs a year, and the average price is $10, then the total market demand for discs is how much? 150x5x10

Билет

1. Set of controllable tactical tools that company blends to produce the response it wants from targeted consumers. Which set of tools this definition is about? What are those tools?

Marketing mix:

Product

Price

Place

Promotion

2 List down the chief factors that can be used for segmenting international markets?

Geographical location

Economic factors

Political and legal factors

Cultural factors

3 Regional K-Mart stores are selling a specific shirt for $9.99. This method was selected because store managers believe that customers react better to these types of prices. This type of pricing may be categorized as what?