Нескучная Европа 7 страница

Westrom suggests potential candidates consider the following:

• What type of restaurant business are you going into? There is a big difference between fine dining, family style, fast food and a sports bar or restaurant atmosphere. These restaurants attract different employees. A fine dining establishment might draw more experi­enced, mature employees, while a fast food restaurant or sports bar might interest younger ones.

• Do you want to be a floor manager, a back-of-the-house manager or a general manager? Each of these positions requires different skills.

• When pursuing jobs, ask potential employers how long they have been in business, where they see the business growing, what op­portunities exist for advancement and what type of manager-train­ing programs they have.

" If someone wants a career in this field, try getting in with a fran­chise for training and a stable income, " advises Wfestrom. " After three to five years, you can look at a privately held restaurant where you can go in as a general manager and demand a pay of $60, 000-plus for your ex­pertise or partnership."

The Positives

Jill Nelsen has worked as a restaurant manager in California and Min­nesota and has more than 10 years of experience managing fast food res­taurants, such as Taco Bell and Rax Roast Beef.

" Restaurant management is great if you like a lot of variety in what you do, like to work really hard and enjoy working with people, " she says. " It is a fairly easy field to break into without investing in an education; however you can move up faster and not start at the very bottom if you do have an education."

Nelsen says the upside to restaurant management lies in the oppor­tunity to advance quickly, the challenge and the chance to acquire an array of management skills. " I really enjoyed the opportunity to work with young people, " she adds. " For many of them, it was their first job, and it was exciting to teach them the value of work and a strong ethic and to

watch them grow into adults. Often, working in a restaurant can be like working with a big family."

Nelsen suggests asking yourself these 10 questions to help you de­cide if this is the career for you:

1. Do I like to work with many different types of people, both as coworkers and as customers?

2. Will I mind working all hours of the day and night?

3. Do I like to motivate people to do their best?

4. Will I enjoy the pressures of making a budget, staffing the restau­rant and managing daily operations?

5. Will I mind people calling me with questions on my time off?

6. What do I picture for the future, my family and how we spend our time? Do a restaurant manager's hours fit into this vision?

7. Am I highly motivated?

8. Do I like to work hard?

9. Do I like to reach daily, weekly, monthly and yearly goals?

10. What does this career offer that others do not?

" One last but not least thing to remember about a career in restau­rant management is that with all the training and experience you get, you can move to many different industries and careers, " says Nelsen, who went from restaurant management to office management, to sales man­agement to bank accounting, publishing and marketing.

by Matt Krumrie

TEXT WORK

1. Pronounce correctly and transcribe. Consult the dictionary if

necessary.

Heart, to own, to succeed, to suggest, to draw, experienced, mature, to require, pursuing, franchise, expertise, fairly, however, challenge, chance, to acquire, exciting, coworkers, pressure, vision, to reach, goal, accounting, publishing, marketing.

2. Answer the questions.

1. What does Jerry Wilson do when he interviews a potential candi­date?

2. Why is he doing that?

3. What are the negatives of a restaurant manager's job?

4. What kind of job is the job of a restaurant manager?

5. What questions should potential candidates consider before work­ing as a restaurant manager? Why?

6. What are career prospects for a restaurant manager?

7. What are the positives of restaurant manager's job?

8. What do restaurant managers need to like and enjoy?

9. What are the upsides of the restaurant management?

10. What do you need to do to decide if the restaurant management is for you?

11. What is the last but not least thing to remember about a career in restaurant management?

3. Give Russian equivalents to the following words and word combinations. Find and translate sentences with them in the text.

Restaurant management, interviews, potential management candi­date, detail about the positives, heart is in it, truly committed, they will make it, high stress levels, with very good pay, type of restaurant busi­ness, fine dining, fast food, restaurant atmosphere, fine dining establish­ment, mature employees, floor manager, how long they have been in business, back-of-the-house manager, each of these positions, when pur­suing jobs, what opportunities exist for advancement, try getting, privately held restaurant, expertise or partnership, restaurant management is great, a lot of variety in what you do, start at the very bottom, the opportunity to advance quickly, an array of management skills, it was exciting to teach them, value of work, a strong ethic, coworkers, customers, will I mind working all hours, staffing the restaurant, what do I picture for the fu­ture, manager's hours fit into this vision, highly motivated, office man­agement, bank accounting.

4. Give English equivalents to the following words and word combinations.

Отрицательные стороны должности; если кажется, что они на­строены скептично; это не работа, а стиль жизни; чтобы добиться успеха; 50—80 часов в неделю; веселая карьера; существует большая разница между...; семейного стиля; спортивный бар; привлекать разных сотрудников; привлекать более опытных и зрелых; требует разных умений; потенциальный работодатель; программы обуче­ния менеджеров; стабильный доход; требовать зарплату 60 тысяч долларов в год и более; опыт работы более десяти лет; работать

усердно; любить работать с людьми; без инвестиций в образование; однако; продвигаться быстрее; иметь образование; положительная сторона управления рестораном; шанс получить; это было их пер­вое место работы; смотреть, как они становятся взрослыми; эта карьера для тебя; работать с различными людьми; мотивировать людей работать лучше; управлять ежедневной работой; во время выходного дня; достигать целей; последнее, что нужно помнить; обучение и опыт, который вы получаете; перейти работать в дру­гие сферы деятельности; менеджмент по продажам; издательское дело; исследование рынка.

7. Match the antonyms in the columns. Translate the pairs and find them in the text.

8. Form antonyms using negative prefixes ил-, in-, il-, im-, ir-, dis misпоп-. Consult the dictionary if necessary.

Experienced, difference, stable, true, fair.

9. Make a summary of the text.

10. Choose the right word from the list below. Mind the forms of the words. Translate the story.

THE TRAVEL INDUSTRY - FUTURE

TECHNOLOGY TRENDS

The tourism industry is not grouped into a___________________________

heading within the Standard Industrial Classification (SIC). Its defining

feature is not the____________________________, but the purchaser, the

'tourist'. Tourism generally involves a wide___________________________ of

activities (transportation, accommodation, cultural and leisure activities)

and is evaluated as a______ ___________________ rather than an industry.

Europe is one of the most popular_______________________ destina­tions in the world. Due to its composite _____________________ ___________________________ and va­riety of activities involved directly or indirectly, tourism industry is of great value to the European_____________________________. With the rapid advance­ment in________________________ tourism industry is undergoing a pro­found transformation. This report focuses on the European tourism ___________________________ and the impact of technological advance­ments on it. The changes are discussed with regards to both ___________________________ and modern perspectives.

Range, nature, technology, product, tourist, economy, industry, market, traditional, single.

INTERNATIONAL HOTEL INDUSTRY

The hotel industry is particularly geared... economic growth. Accord­ing... PriceWaterhouseCoopers, the trend... the number... hotel over­nights sold... the USA... the period 1991—2000 was 93 percent corre­lated... growth... the GDP. Only exceptional events such as September 11 can derail this relationship. Indeed... 2002, the correlation coefficient dipped... only 29 percent, as travellers shunned air travel, but bounced back solidly... 83 percent... 2003, thus illustrating the long-run dura­bility... the rapport... economic growth and the hotel business.

... the next decade demand... hotel services should grow... an above- average pace... Eastern Europe, Asia (excluding Japan), as well as Afri­ca, the Caribbean and Latin America. Notably, the two current heavy­weights, the EU and North America, are likely to lag... terms... growth rate due... the size and maturity... their travel and tourism markets. Although international travel expenditure will grow more than 50 % faster than the overall average, it will still constitute only a little... 20 %... to­tal spending... travel and tourism... the end... the decade.

In. at, onу by, to, of, for, over, between.

13. Agree or disagree with the following statements. Give your rea­sons.

For agreement use: For disagreement use:

I quite agree. Actually, I don' agree.

I agree with you. I don't think that's right.

I fully agree. I don't think that's true (correct).

I think you are right. Well, I am not sure if that's true

(right, correct).

1. Whenever Jerry Westrom interviews a potential management can­didate, he talks about all the negatives first.

2. Restaurant managers need to be skeptical.

3. Being a restaurant manager is a lifestyle, not a job.

4. Restaurant management is not a high stress levels job.

5. Restaurant management is a fun career with very good pay.

6. A fine dining establishment or sports bar might draw more expe­rienced, mature employees, while a fast food restaurant might in­terest younger ones.

7. The positions of a floor manager, a back-of-the-house manager or a general manager require different skills.

8. After three to five years, you can look at a privately held restau­rant where you can go in as a general manager and demand a pay of $60, 000-pIus for your expertise or partnership.

9. Restaurant management is great if you like doing the same all the time.

10. Restaurant management is great if you don't like work really hard.

11. Restaurant management is great if you enjoy working with peo­ple.

12. You don't need investing in an education if you want a career in restaurant management.

13. Restaurant management gives the opportunity to advance quickly.

14. Working in a restaurant can be like working with a big family.

14. Discuss:

1. Would you like to work as a restaurant manager? Why?

2. Restaurant management is a career for hardworking and people- oriented people.

3. Restaurant management offers the quickest career advancement.

4. You need a career in restaurant management if you want to move to many different industries and careers.

5. Restaurant management is a very interesting and challenging ca­reer with very good pay.

6. Restaurant management work has many advantages comparing with other positions in travel and hospitality industries.

15. Speak about... management positions available at travel indus­try and hospitality industry.

16. Explain why manager's job is not a 9-to - 5 job.

17. Divide into two groups. One group describes the negatives of restaurant management. The other group describes the posi­tives. Discuss pros and cons of restaurant management.

18. Test Yourself.

If your client asks you about Mayan temples, do you know what coun­try he is talking about? How good is your knowledge of tourism? Are you the manager who wants to build up a professional career or are you ready to loose potential clients to those who are better at tourism than you?

Answer the questions of the given test and find out what type of man­ager you are.

1. Formenter Island is one of...

a) Canary Islands

b) Balearic Islands

c) Shetland Islands

2. What is " rekan"?

a) thermal spa resort

b) traditional Japanese-style hotel

c) New Year according to the Moon calendar

3. Which country doesn't border Jordan?

a) Syria

b) Iraq

c) Iran

d) Saudi Arabia

e) Israel

4. What is the full for APEX?

5. What country has Accor hotel chain?

6. St. Jacob's path leads to...

a) Petra

b) Santiago de Compostella b) Massai Maar

d) Lucsor

7. Musalen Mountain is the highest mountain of...

a) Pyrenean Peninsula

b) Apennine Peninsula

c) Sinai Peninsula

d) Labrador Peninsula

8. What is the monetary unit of Brazil?

a) Peso

b) Real

c) Bolivar

9. What is the most popular travel destination for Russian tourists according to statistics?

a) Italy

b) Spain

c) Egypt

d) Finnland

10. What is the full for PATA?

11. What city is the European " Capital of Culture" in 2005?

12. Do travel agencies in Russia need to obtain a license?

13. Which Airlines do not fly to Russian regions?

a) Lufthansa

b) Finnair

c) Air France

d) Austrian Airlines

14. What country is nicknamed " Choson"?

15. What country is nicknamed " Hanguk"?

16. What do " Pobab", " Pdlip", " Rabal" and " Ranuv" codes mean when making a hotel reservation?

Give yourself one point for every correct answer.

1. Balearic Islands

2. Traditional Japanese-style hotel

3. Iran

4. Advance Purchase Excursion Fare

5. France

6. Santiago de Compostella

7. Pyrenean Peninsula

8. Real

9. Egypt

10. Pacific Asia Travel Association

11. Cork, Ireland

12. No

13. Air France

14. Choson is China

15. Hanguk is Korea

16. Check-in at a hotel on Sunday morning, afternoon, evening and night respectively.

Count your points.

0—4points: " Ignorance"

If you don't start building your geography and tourism knowledge, you will loose your sales to more knowledgeable colleagues. To be successful in this industry you need to widen your horizon.

5— 8points: " Weak spot"

You are not ignorant, but you are not a professional yet. It will be more and more difficult for you to work in this industry and even more difficult to make a career in travel business with your level of knowledge. You need to acquire more knowledge to be successful.

9—72 points: " Good news for you"

You are a good specialist, for sure, and if you put a little more effort to enlarge your knowledge, you will be very successful. Your hard work will be both morally and monetary well-compensated.

13—16points: " The winner takes it all"

Congratulations! Your travel agency is very lucky to have you. When they speak of excellent professionals, they mean you. If you plan to make a career in travel and tourism industry, you have chosen the right way to go.

Adapted from Travel Weekly

19. Translate into English.

ГОСТИНИЧНЫЙ МЕНЕДЖМЕНТ ПО-РУССКИ

Отечественный гостиничный рынок в последнее время лихо­радит: появляются все новые управляющие компании, уже заявле­ны по меньшей мере пять национальных отельных брендов, а в течение последнего года сделано сразу несколько громких заявок на создание общероссийских сетей из десятков и даже сотен объек­тов размещения.

Как полагают специалисты, владельцы российских гостиниц в большинстве своем пока не готовы к внедрению внешнего управ­ления. «Идеи объединения в среде владельцев гостиниц (hoteliers) не пользуются популярностью, — отмечает руководитель консал­тинговой компании Hotel Consulting & Development Group Алек­сандр Лесник. — Даже соглашаясь на отдельные совместные акции, владельцы гостиниц или их директора не готовы допустить посто­ронних ни к маркетингу, ни тем более к ценовой политике или влиянию на механизмы управления». Действительно, сегодня рос­сийские управляющие компании в гостиничном бизнесе в боль­шинстве своем либо сами являются собственником управляемых объектов, либо представляют собой дочернюю организацию соб­ственника.

Региональные сети

В России объявлено уже несколько проектов создания гости­ничных сетей в общенациональном масштабе, однако большинство из них пока далеки от практической реализации.

По отдельным видам деятельности, в том числе гостиничной, планируется привлекать сторонних иностранных операторов как для прямого управления, так и для образования российского опе­ратора.

«Сейчас на российском гостиничном рынке идет процесс кон­солидации. Я уверен, пройдут три — пять лет, и в России появятся несколько крупных гостиничных операторов, оперирующих неболь­шими сетями из 5—10 гостиниц», — говорит Александр Лесник.

20. Write an essay on the topic " Me, Myself and I in 15 Years".

PROJECT WORK

Think of your own business, the business you want to run, or the busi­ness you want to work for. Choose the company's activities (travel agen­cy, hotel chain, car rental agency, etc.) and company's size. Create the name, the slogan and the program for you company. Describe basic work principles and your company's philosophy. Think of the advertising and marketing strategies of your company. Work out the business plan for the first year of operation. Choose your position in the company and describe your duties. Make a presentation of your company for your colleagues.

Appendix I

GLOSSARY OF COMMON TRAVEL TERMS

AAA Rate: A discounted rate offered to members of AAA. Proof of mem­bership required.

AARP Rate: A discounted rate offered to members of AARP. Proof of membership required.

Airport Transfer: Transportation (usually bus or van) that takes passen­gers between airport and hotel. Often free to guests of the hotel.

Advance Purchase Requirement: Airlines usually offer lower rates when tickets are purchased in advance; often 7, 14, 21 and 30 day incre­ments.

American Plan: Meal plan offered by hotels that includes three meals per guest for each day stayed at the hotel.

Average Rate: Some hotels charge different rates for weekday and week­ends; this rate is an average cost for the total reservation.

Bulkhead Seats: Located near the front of each airplane section, these popular seats offer more leg room but no under-seat storage.

CDW/LDW: Collision Damage Waiver and Loss Damage Waiver; when renting a car, you will be asked if you want to add (and pay for) col­lision and loss insurance. These may already be covered by your per­sonal auto insurance and/or your credit card; find out before you book your rental car.

Cancellation Policy: When making any travel reservation, ask what the rules are about canceling and if you can get your money back.

Check-in: Hotel arrival date.

Check-out: Hotel departure date.

Connection/Connecting Flight: Additional flight(s) required to get from one airport to another; usually requires changing planes.

E-ticket: Replaces paper airline tickets; you'll need the credit card you used for the reservation or a photo ID to get a boarding pass

Excess Baggage: Luggage that exceeds an airline's weight allowance; may be charged an additional fee.

Frequent Flyer Program: Many airlines offer bonus miles to frequent passengers; these miles may be exchanged for airline tickets or mer­chandise. These miles often have expirations dates.

Government Rate: Hotel discount for government employees; requires identification.

Guaranteed Reservation: Advance payment, often by credit card, that guarantees your room reservation. These are often non-refundable after a certain time.

Military Rate: Discounted hotel room rate for Military Personnel. Mil­itary ID required upon check-in at hotel.

NM: Nautical mile.

Prepayment Pblicy: Specific rules regarding the payment of room and tax charges for your hotel reservation; see also Guaranteed Reservation.

Rack Rate: Standard advertised rate for a room or suite; if you ask for a lower rate, you can often get it.

Rate Info: The daily room rate charged by your hotel.

Rating: The Mobil " Star" rating of a specific hotel.

• One Star — Budget/Motor Inn

• Hvo Stars — Economy Motel/Hotel

• Three Stars — Full Service Hotel/Resort

• Four Stars — Superior Accommodations and Services

• Five Stars — Luxury Hotel/Resort Property

Red-Eye: Overnight flights; named because many people don't sleep well on airplanes.

Super Saver: A discounted rate; often includes specific requirements.

Appendix II

UK SLANG: A GLOSSARY OF SOME TERMS YOU MIGHT

MEET ON YOUR TRAVELS

I give below some of the many slang terms used in the UK and Ire­land that you might come across on your travels, in books, hear on Brit­ish television or meet during your stay. Whilst many may be known to visitors from other English speaking countries, they may be new to those visitors for whom English is a foreign language. This is not a compre­hensive list, and I'm sure that other people have their own favourites — let me know of any that you feel really should be added to the list!

Banger — British sausage

Banger — Old motor car which is not in a good condition

Barmy — Crazy

Big Wig — Important person

Bill - Police

Bloke — A man

Blimey — A mild expletive

Bobby — A policeman

Bonkers — Crazy

Bossy Boots — Domineering person

Bum — Bottom, Buttocks

Cof E — Church of England

Cack-handed — Clumsy, Left-handed

Char — Tea, Cleaner

Copper — A Policeman

Doddle — Something which is easy to do

Dodgy — Unreliable

Dog Collar — Collar worn by a clergyman Fag — A cigarette

Flashy — Describes something which is gaudy, showy but cheap Fuzz — The Police

Half-inch — To steal, Rhyming slang half-inch — pinch Have a ganders — take a look at

Hoity-Toity — An expression of contempt for a person who has an ex­aggerated sense of their own social status

In the Nick — In the Police Station

In good/bad Nick — In good/bad condition

In the Sticks — In the provinces, that is not in London

Kip — Sleep

Knick-Knacks — Trinkets

Local Rag — Local newspaper

Nose Around — To inspect

Nosey Parker — An inquisitive person

OAP — Old age pensioner. Someone over the age of 65

Pear-shaped — Describes something which has gone wrong

Porkies — Untruths, Rhyming slang pork pies — lies

Potty — Silly, crazy

Pub Crawl — Moving from pub to pub and drinking in each one Round the TWist — Crazy Sally Ann — Salvation Army Sarnies — Sandwiches

Scarper — To go quickly, Rhyming slang Scapa flow — go

Shufti — Look at, inspect

Spuds — Potatoes

Suss out — Ascertain, work out

Swap — To exchange

Take a rekky — From (reconnoitre), check and place out, or scout ahead

Tat - Rubbish

The Smoke — London

From Jane Dickerson